World's First Portable Satellite TV System Now Available To
El SEGUNDO, Calif.--(BUSINESS WIRE)--May 3, 2007--Just in time for
the summer travel season, DIRECTV, Inc., the nation's leading
satellite television service provider, is launching DIRECTV(R) Sat-Go
("Satellite-to-Go"), the world's first portable satellite TV system.
Beginning today, the DIRECTV(R) Sat-Go unit, created by DIRECTV
and TV producer/writer, Rick Rosner, is available to DIRECTV customers
for $1,499. DIRECTV customers who are interested in purchasing a
DIRECTV Sat-Go unit can call 1-800-DIRECTV. The DIRECTV Sat-Go will be
available at participating retail locations across the country soon.
"DIRECTV's digital satellite technology enables us to do what no
cable service can, offer consumers TV programming that they can watch
wherever they are," said Eric Shanks, executive vice president,
DIRECTV Entertainment. "DIRECTV Sat-Go is the perfect companion for a
summer road trip and the ultimate tailgating accessory for any
sporting event. Since we unveiled a prototype of the unit in January,
the DIRECTV Sat-Go has created an exciting buzz in the marketplace and
we are thrilled to make it available now to DIRECTV customers across
The DIRECTV(R) Sat-Go is specifically designed to be compact and
highly portable. The unit comes in an easy-to-carry, briefcase-like
design that includes a 17-inch LCD monitor with integrated DIRECTV
Receiver, flat antenna and replaceable/rechargeable lithium-ion
battery. The unit also includes AC/DC adaptors for home and car.
Once the DIRECTV Sat-Go unit is opened, there is no installation
necessary. It's quick and simple setup makes it easy for customers to
find line-of-sight with DIRECTV satellites and receive DIRECTV(R)
programming within minutes (provided the user is within range of the
When not being used as a portable/ travel unit, the DIRECTV Sat-Go
can also be utilized as an additional in-home DIRECTV Receiver and
television. The LCD TV screen has a built-in DIRECTV Receiver, which
can be separated from the DIRECTV Sat-Go antenna casing and connected
to a customer's existing DIRECTV Satellite Dish.
DIRECTV Sat-Go customers will have access to their authorized
DIRECTV(R) programming, including interactive features and premium
sports subscription packages, such as NFL SUNDAY TICKET(TM), NASCAR
HOTPASS and MEGA MARCH MADNESS(R). For more information, please visit
State, government and local agencies interested in purchasing
DIRECTV Sat-Go units should contact Prime Direc at (877) 202-3189.
Quantities are limited. DIRECTV Sat-Go service is not available in
Alaska and Hawaii.
About DIRECTV, Inc.
DIRECTV, Inc., the nation's leading satellite television service
provider, presents the finest television experience available to more
than 16 million customers in the United States, through exclusive
content, industry-leading customer satisfaction (which has surpassed
cable for six years running) and superior technologies. Each day,
DIRECTV subscribers enjoy access to over 250 channels of 100% digital
picture and sound, exclusive programming and the most comprehensive
collection of sports programming available anywhere, including NFL
SUNDAY TICKET(TM) and MLB EXTRA INNINGS(R). DIRECTV (NYSE:DTV) also
leads the digital television technology revolution with exclusives
such as NFL SUNDAY TICKET SuperFan(TM), US Open Interactive and YES
Network Interactive and will soon have the capacity to offer over 150
channels in HD. For the most up-to-date information on DIRECTV, please
CONTACT: DIRECTV, Inc.
Jade Ekstedt, (310) 964-3429
SOURCE: DIRECTV, Inc.