EL SEGUNDO, Calif.--(BUSINESS WIRE)--Aug. 24, 2006--In an era of
fantasy sports leagues, where sports and athletes are measured as much
by statistics as who won or lost, DIRECTV is satisfying stat-hungry
NFL fans with a menu of new interactive features for its exclusive NFL
SUNDAY TICKET(TM) service at no additional charge to customers. The
new features provide more team statistics from NFL SUNDAY TICKET
games, and most notably for stat-mongers and fantasy players, with the
Holy Grail of interactive functionality -- the ability to track player
performances while viewing NFL regular season games on NFL SUNDAY
TICKET.
The new NFL SUNDAY TICKET "Player Tracker" allows fans to select
up to nine NFL players from around the league and track their
performance throughout the day via real time on-screen alerts on every
NFL SUNDAY TICKET game channel, Game Mix, and Red Zone Channel. The
alerts appear when one of the selected players does anything of
significance during a game -- whether it's a 71-yard rush, or a
two-yard touchdown pass. In addition, fans will be able to bring up a
"My Players" statistical overlay at the touch of a button, listing
up-to-the-minute cumulative statistics for their players. To access
these new features, all that is required along with the NFL SUNDAY
TICKET service is interactive DIRECTV system equipment.
"With our new interactive features for this year's NFL SUNDAY
TICKET, fantasy players no longer have to face the dilemma of tracking
their fantasy team players and their opponent's players on their
computer while watching the games themselves on TV. 'Player Tracker'
brings it all together," said David Hill, president, DIRECTV
Entertainment. "It's always been our mission to make NFL SUNDAY TICKET
the ultimate destination for die-hard NFL fans and fantasy players
every Sunday, and as their needs evolve, we intend to evolve with
them."
According to the Fantasy Sports Trade Association's 2005 national
survey, more than 13 million adults play fantasy football. On average,
these individuals participate in up to three separate leagues
simultaneously.
In addition to the new "Player Tracker" feature, DIRECTV has added
a variety of new team stats available on demand, including first
downs, third-down efficiency, interceptions/interception yards and
fumbles/fumbles lost. Individual Stats have also been beefed up,
providing stat lines for the top four players on each team in rushing,
passing and receiving. Finally, a "Today's Best" tab will feature the
top five players from the day's NFL SUNDAY TICKET games in each of the
three aforementioned categories.
New DIRECTV residential customers who purchase the NFL SUNDAY
TICKET package for four payments of $69.99 each will receive four free
months of the best DIRECTV programming package, TOTAL CHOICE(R)
PREMIER, for a savings of $400. The DIRECTV offer is also available to
new customers who subscribe to the DIRECTV PARA TODOS(R) SELECCION
PREMIER Spanish-language package. Customers must activate by Oct. 2,
2006.
NFL SUNDAY TICKET customers can also add the NFL SUNDAY TICKET
SuperFan(TM) option for $99. SuperFan returns for the 2006 season with
more than 110 NFL games in crystal-clear HD, the Red Zone Channel,
Game Mix, and Short Cuts, a popular feature that replays every game in
30 minutes or less, commercial free.
About DIRECTV, Inc.
DIRECTV, Inc. is the nation's leading digital television service
provider with more than 15.5 million customers. DIRECTV and the
Cyclone Design logo are registered trademarks of DIRECTV, Inc. DIRECTV
(NYSE:DTV) is a world-leading provider of digital multichannel
television entertainment. DIRECTV is approximately 39 percent owned by
News Corporation.
CONTACT:
DIRECTV, Inc.
Robert Mercer,
310-964-4683
or
Leader Enterprises
Marc Altieri,
562-546-6002
SOURCE: DIRECTV, Inc.