--(BUSINESS WIRE)--DIRECTV, Inc. (NYSE:DTV):
WHAT: DIRECTV, Inc. (NYSE:DTV), the nation's leading digital
television service provider, announced today that it has begun
offering local HD channels via satellite to customers in the
Seattle DMA. The following local TV channels are available:
KING/NBC and KIRO/CBS. DIRECTV is in discussions with the
owners of the ABC and FOX affiliates and hopes to add these
stations to the DIRECTV lineup in the near future.
DIRECTV's roll out of local HD channels in Seattle is part of
a nationwide expansion of HD programming that will culminate
in 2007, when DIRECTV will have the ability to deliver more
than 1,500 local HD channels and more than 150 national HD
channels, establishing DIRECTV as a leading provider of HD
programming. DIRECTV customers today have access to more than
900 hours of HD programming each week, as well as hundreds of
hours of special event, movie and sports coverage.
DIRECTV offers local HD broadcast channels in 26 cities with
plans to launch in an additional 24 cities later this year,
offering access to DIRECTV-delivered local HD channels in more
than 65 percent of U.S. television households.
WHEN: Beginning today, Wednesday, May 31, 2006
HOW: Customers who subscribe to a programming package that includes
local channels receive both the standard and HD signals at no
extra monthly charge. Seattle customers can receive local HD
channels by purchasing a new H20 HD receiver and satellite
dish. Existing HD customers can upgrade their HD receiver and
dish for $99 per receiver. New residential customers can take
advantage of a $100 Advanced Product Rebate through July 1,
2006. Receiving equipment is available at major consumer
electronics retailers like Best Buy or Circuit City, and
Eligibility for local channels is based on service address within
certain designated market areas as defined by Nielsen Media Research,
Inc. Visit DIRECTV.com for more information.
CONTACT: DIRECTV, Inc.
Robert Mercer, 310-964-4683
PainePR for DIRECTV
Danielle Kowalski, 212-613-4912
SOURCE: DIRECTV, Inc.