EL SEGUNDO, Calif.--(BUSINESS WIRE)--Feb. 22, 2006--Continuing to
widely expand its local high-definition (HD) programming services,
DIRECTV, Inc. (NYSE: DTV), the nation's leading digital television
service provider, today named the next 24 U.S. markets that will
receive local HD programming.
Beginning in April of this year, DIRECTV will roll out the first
of the 24 new markets, offering HD programming from the four primary
broadcast networks -- ABC, CBS, Fox and NBC. Customers with the
appropriate DIRECTV HD receiving equipment, who subscribe to a
programming package that includes local channels, will receive both
the standard and HD signals at no extra monthly charge.
The 24 local markets to receive HD programming include:
Baltimore Minneapolis, Minn.
Birmingham, Ala. Nashville, Tenn.
Charlotte, N.C. Orlando, Fla.
Columbus, Ohio Pittsburgh
Denver Raleigh, N.C.
Fresno, Calif. Sacramento, Calif.
Hartford, Conn. Salt Lake City
Indianapolis San Diego
Kansas City, Mo./Kan. Seattle
Miami St Louis, Mo.
Milwaukee, Wisc. West Palm Beach, Fla.
"The expansion of local HD programming is one of the cornerstones
of our brand strategy to provide the best entertainment experience for
DIRECTV's customers and sets us apart from our competition," said Dan
Fawcett, executive vice president, DIRECTV, Inc. "With the rollout of
24 new local HD markets, we will offer access to DIRECTV-delivered
local HD programming to 58 percent of U.S. television homes. We expect
to expand our HD local coverage to even more markets later this year."
DIRECTV currently offers standard-definition local channels in 141
markets, covering nearly 94 percent of television households in the
country, as well as 12 HD local channel markets, including Atlanta,
Boston, Chicago, Dallas-Fort Worth, Detroit, Houston, Los Angeles, New
York, Philadelphia, San Francisco, Tampa and Washington, D.C. With the
launch of two new satellites -- DIRECTV 10 and DIRECTV 11 -- in 2007,
DIRECTV will have the ability to deliver more than 1,500 local HD and
digital channels and 150 national HD channels, in addition to new
advanced programming services for customers.
All DIRECTV local HD programming is being transmitted via MPEG-4
AVC, the new standard in digital video compression and advanced
modulation that more than doubles the efficiency of DIRECTV's
Customers can receive local HD channels by purchasing the new H20
HD receiver and a satellite dish that has the ability to receive
programming from five different orbital locations and Ka-band signals.
Through Feb. 28, DIRECTV is offering new and existing customers a $200
mail-in rebate on the purchase of a DIRECTV HD Receiver. (Limit one
rebate per account.) Receiving equipment is available at major
consumer electronics retailers like Best Buy and Circuit City, and
About DIRECTV, Inc.
DIRECTV, Inc. is the nation's leading digital television service
provider with more than 15 million customers. DIRECTV and the Cyclone
Design logo are registered trademarks of DIRECTV, Inc. DIRECTV (NYSE:
DTV) is a world-leading provider of digital multichannel television
entertainment services. DIRECTV is approximately 34 percent owned by
CONTACT: DIRECTV, Inc.
Robert Mercer, 310-726-4683
SOURCE: DIRECTV, Inc.