EL SEGUNDO, Calif.--(BUSINESS WIRE)--Jan. 3, 2006--Showcasing the
strength and breadth of its leadership position in digital TV products
and services, DIRECTV, Inc., will unveil a robust display of original
programming, high-definition (HD) services and advanced products at
the 2006 International Consumer Electronics Show in Las Vegas.
Throughout 2006, DIRECTV will roll out new products, including
DIRECTV 2Go, a new service for portable media players, a new HD DVR
and a professional home theatre system, as well as expand many of its
advanced products and services, including HD local broadcasts and new
on-demand features. DIRECTV customers will also have access to
original programming - including a new channel dedicated to original
entertainment- developed exclusively for DIRECTV customers.
"The introduction of new advanced products and services opens the
door for an entirely new wave of programming on the DIRECTV platform
that will lead our category in new directions," said Chase Carey,
DIRECTV president and CEO. "As the television viewing experience
evolves, DIRECTV continues to innovate, delivering new and expanded
services that will provide the best television viewing experience -
when, where and how our customers want it."
Featured DIRECTV Products, Programming and Services at CES 2006
NBC Networks On Demand via DIRECTV Plus(R) DVR
Beginning in first quarter of 2006, DIRECTV will provide consumers
with access to the top programs of NBC and its cable entertainment
networks, USA, SCI FI and Bravo, within hours after they air,
commercial free, for just 99 cents. The programs will be available on
demand through the new DIRECTV Plus interactive DVR. DIRECTV will
provide in-booth demonstrations of the DIRECTV Plus DVR, including its
ability to deliver on-demand programming.
The DIRECTV Plus DVR is the most advanced DVR available on the
market, with features such as 100 hours of recording capacity,
interactive functionality, one-touch recording and Viewmarks, which
enable viewers to mark favorite places in recorded programs and jump
directly to them. The DIRECTV Plus DVR takes the viewing experience to
new levels by offering the widest array of network primetime
programming available on demand.
DIRECTV Original Entertainment
The cornerstone of DIRECTV's original programming venture is CD
USA, which will premiere Saturday, Jan. 21, 2006, and deliver the
largest selection of back-to-back-to-back performances available on
television. Broadcast in standard and high-definition, the weekly
hour-long show will feature live performances from a mix of music
genres, including pop, indie, rock and urban. CD USA will entertain
DIRECTV's more than 15 million customers with the latest news on new
releases, exclusive interviews, gossip, behind-the-scenes reports, and
a private peek inside the world of music idols.
In addition to the interviews and performances of CD USA, DIRECTV
customers can also access exclusive entertainment programming through
Network LIVE, a joint venture with Network LIVE, America Online, XM
Satellite Radio, AEG and DIRECTV. Broadcast in standard and
high-definition, Network LIVE brings DIRECTV customers live, premier
performances from both multi-platinum and emerging artists that can't
be seen anywhere else on television.
Massive Gaming League
Using new technology that allows for the placement of cameras
within an actual videogame, DIRECTV will produce a videogame
tournament and cover it as a sporting event, complete with producer,
director and technical crew. Stories of the competitors will be told
via interviews and features, complemented with coverage of their
exploits in actual competition. DIRECTV plans to launch the Massive
Gaming League in 2006.
MEGA MARCH MADNESS(R) Mix Channel
College hoops fans will be thrilled by DIRECTV's newest mix
channel, MEGA MARCH MADNESS. DIRECTV Mix channels offer enhanced
features that enable customers to view up to six live channels, all on
one screen. Customers with interactive-enabled DIRECTV receivers can
use their remote to listen to and direct-tune each channel. Customers
can tune in to see games from the first three rounds of the NCAA(R)
Division I Men's Basketball tournament exclusively on DIRECTV.
Capabilities include a directory listing teams that are currently
playing or are scheduled to play, and non-stop sports action on up to
six screens at one time. All DIRECTV customers who subscribe to the
MEGA MARCH MADNESS package, a TOTAL CHOICE(R) programming package, and
have a DIRECTV interactive set-top box, will be able to enjoy the MEGA
MARCH MADNESS Mix Channel.
This original three-hour block of programming allows singles to
meet each other via compelling and interactive video presentation.
Consisting of two separate 90-minute blocks, one for men and one for
women, DIRECT Date will be the "American Idol for singles." Each
segment will consist of two-minute features where men and women will
have the opportunity to present themselves to prospective romantic
interests. Content will include updates on past DIRECT Date match-ups
as well. DIRECTV plans to launch DIRECT Date in 2006.
DIRECTV HD Local Channels
Including the 12 HD local markets launched last year, DIRECTV will
offer HD local channels in 36 markets, representing more than 57
percent of U.S. television households in the first half of the year,
with more local HD launches planned for later in 2006. DIRECTV will
initially carry the primary broadcast stations - ABC, NBC, CBS, Fox -
that offer an HD feed in the market. Customers who subscribe to a
programming package that includes local channels will receive both the
standard and HD signals at no extra monthly charge.
To receive local HD channels, DIRECTV now offers the new H20 HD
receiver and a satellite dish that has the ability to receive
programming from five different orbital locations. The H20 HD set-top
is the first DIRECTV receiver to process MPEG-4, the next-generation
transmission standard supporting a wide range of audio and video modes
and transmission speeds. MPEG-4, coupled with the launch of new
satellites, is set to lay the foundation for the best high-definition
television experience available anywhere.
DIRECTV Products and Services
The DIRECTV 2Go service will allow DIRECTV customers to transfer
programming content from their DIRECTV Plus DVR to a wide variety of
portable media players. Supporting DIRECTV specific audio and video
formats, the service will enable customers to connect a DIRECTV
compatible portable media player directly to DIRECTV receivers.
DIRECTV 2Go devices will also display DIRECTV content in a separate
menu area with a DIRECTV-branded user interface. These new media
players further demonstrate DIRECTV's commitment to providing
consumers with the content they want, how they want it, and where they
want it. DIRECTV plans to launch the DIRECTV 2Go service in 2006.
DIRECTV Pro is for the true technophile and home theater
enthusiast. It combines the latest HD and DVR technologies, and
differs from all other DTV products as it is designed to mount in a
19-inch rack, which is common in the home theater, custom installation
market. Additionally, the Pro Home Theater has new features such as a
front panel, HD LCD display, front panel transport controls, and
additional control ports on the front and back. DIRECTV plans to
launch the DIRECTV Pro at the end of 2006.
DIRECTV PLUS(R) HD DVR
The DIRECTV(R) Plus HD DVR (HR20) combines the best entertainment
with unprecedented control and convenience to create the ultimate TV
viewing experience. It brings together the new DIRECTV Plus DVR and
DIRECTV HD Receiver. Viewers are able to record one HD program while
watching another and record two different shows at the same time,
while watching a pre-recorded program. The DIRECTV Plus HD DVR gives
the user the ability to pause and rewind live HD TV up to 90 minutes,
use instant replay and watch in slow motion. The DIRECTV Plus HD DVR
is able to record more than 30 hours of DIRECTV HD programming
delivered in MPEG-2, or up to 50 hours of DIRECTV HD programming
delivered in MPEG-4, or up to 200 hours of standard-definition
programming. In addition, the DIRECTV Plus HD DVR is MPEG-4
compatible, and is the first DIRECTV HD receiver with interactive
capabilities. DIRECTV plans to launch the DIRECTV Plus HD DVR at
DIRECTV LCD Televisions
On display in the DIRECTV booth is a new series of LCD TV screens
that will be integrated with a DIRECTV receiver, allowing consumers to
explore all that DIRECTV has to offer without the clutter of separate
components. DIRECTV will feature 10-, 22- and 32-inch LCD TV's with
wide-angle viewing, 10 watts of stereo audio (built-in speakers),
three-day advanced program guide and bilingual user interface
(English/Spanish). Availability for these new DIRECTV LCD TVs is still
About DIRECTV, Inc.
DIRECTV, Inc. is the nation's leading digital television service
provider with more than 15 million customers. DIRECTV and the Cyclone
Design logo are registered trademarks of DIRECTV, Inc. DIRECTV (NYSE:
DTV) is a world-leading provider of digital multichannel television
entertainment services. DIRECTV is approximately 34 percent owned by
CONTACT: DIRECTV, Inc.
Robert Mercer, 310-726-4683
Elizabeth Owen, 949-809-6734
SOURCE: DIRECTV, Inc.