<< Back
DIRECTV Transmits High-Definition Local Channels in New MPEG-4 Transmission Standard to Los Angeles
    WHAT:  DIRECTV, Inc., the nation's leading digital television service
           provider, announced today that it has begun offering local
           high-definition (HD) channels via satellite to Los Angeles via new
           compression technology known as MPEG 4 AVC (Motion Picture Expert
           Group -- Advanced Video Compression).

           Los Angeles is one of dozens of cities that will receive HD local
           programming from DIRECTV using MPEG-4 AVC, the new standard in
           digital video compression, and advanced modulation that more than
           doubles the efficiency of DIRECTV's capacity.

           DIRECTV will carry each of the four primary broadcast networks that
           offer an HD feed in the market.  Customers who subscribe to a
           programming package that includes local channels will receive both
           the standard and HD signals at no extra monthly charge.

           DIRECTV offers local HD broadcast channels in 12 cities with plans
           to launch an additional 24 cities early next year, offering access
           to DIRECTV-delivered local HD channels in more than 57 percent of
           U.S. television households.

           Customers can receive Los Angeles local HD channels by purchasing a
           new H20 HD receiver and a satellite dish that has the ability to
           receive programming from five different orbital locations.  DIRECTV
           is offering new and existing non-HD customers who purchase a
           DIRECTV HD receiver a $200 mail-in rebate. (Limit one rebate per
           customer.)  Receiving equipment is available at major consumer
           electronics retailers like Best Buy and Circuit City, and through
           DIRECTV. Existing DIRECTV customers do not need to upgrade their HD
           equipment initially since their existing MPEG-2 receivers will
           continue to receive local HD broadcasts.

    WHEN:  Beginning today, the following high-definition local channels will
           be available to DIRECTV customers in the Los Angeles designated
           market area (DMA) in the new MPEG-4 standard:


                    Los Angeles DMA New HD Local Channels*

           --  KABC/Channel 7                   --  KTTV (Fox)/Channel 11
           --  KCBS/Channel 2                   --  KNBC/ Channel 4


    Contact:  DIRECTV, Inc.                       PainePR for DIRECTV
              Jade Ekstedt                        Elizabeth Owen
              310-964-3429                        949-809-6734

    *  Eligibility for local channels is based on service address within
       certain designated market areas as defined by Nielsen Media Research,
       Inc.  Visit DIRECTV.com for more information.

SOURCE DIRECTV, Inc.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding DIRECTV's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.