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DIRECTV Delivers Unprecedented Access to NFL Action Via Web-Stream And Mobile Phone

NFL SUNDAY TICKET SuperFan(TM) Customers Receive NFL SUNDAY TICKET Supercast(TM) - Live Web-Streamed NFL Games Every Sunday - Along with

In-progress Highlights-On-Demand via Mobile Phone and More Than 180 Regular Season Games in HD

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Aug. 13, 2007--DIRECTV continues to push the boundaries of how and where fans view their sports programming with the launch of a new service that will enable its 2007 NFL SUNDAY TICKET(TM) customers to access their games in more ways and from more places than ever before.

For the first time, DIRECTV NFL SUNDAY TICKET customers who subscribe to the SuperFan option will have the entire weekly lineup of live NFL SUNDAY TICKET games available via web-stream to their PC or laptop computer every Sunday during the 2007 NFL regular season through DIRECTV's new NFL SUNDAY TICKET Supercast service, allowing them to enjoy NFL action virtually anywhere. More details on new NFL SUNDAY TICKET services and pricing are available by calling 1-800-DIRECTV or visiting DIRECTV.com.

In addition to the ground-breaking Web access to its exclusive NFL SUNDAY TICKET package, DIRECTV will provide NFL SUNDAY TICKET SuperFan customers the ability to receive in-progress highlights from NFL SUNDAY TICKET games on demand via their mobile phones. NFL SUNDAY TICKET MOBILE will offer highlights along with complete scores and clock updates from every game.

"With NFL SUNDAY TICKET Supercast and our new mobile service providing virtually unlimited access to NFL SUNDAY TICKET(TM) games and highlights, Superfan customers can stay on top of all the action every Sunday, whether they're away from home, out of the country or at brunch with their in-laws," said Eric Shanks, executive vice president of DIRECTV Entertainment. "By offering more access to NFL content by mobile phone or online, more HD games and new interactive features, we have established our exclusive NFL SUNDAY TICKET service as the most compelling sports TV viewing experience anywhere in the world."

NFL SUNDAY TICKET Superfan customers who register at DIRECTV.com and have the required browser and broadband connections will have access to live streaming video of all NFL SUNDAY TICKET games, as well as the Red Zone channel's live look-ins and real-time highlights, and up-to-the-minute scores and stats.

As it has over the past two seasons, NFL SUNDAY TICKET SuperFan will offer a wide array of innovative interactive features including new enhancements:

-- HD Games - more than 180 NFL SUNDAY TICKET games will be available in HD, increasing 20 percent over last season.

-- NFL SUNDAY TICKET Red Zone Channel(TM) - will be available for the first time in HD, with NFL broadcasting veteran Andrew Siciliano, returning as host. Red Zone will continue to provide up-to-the-minute highlights, combined with live-action of critical plays and moments from NFL SUNDAY TICKET game broadcasts.

-- NFL SUNDAY TICKET Game Mix - Interactive channel (702) is back this year, allowing fans to view eight NFL SUNDAY TICKET game broadcasts on one screen.

-- NFL SUNDAY TICKET Short Cuts - will again feature edited versions of NFL game broadcasts, allowing fans to watch an entire game in 30 minutes or less.

NFL SUNDAY TICKET customers who don't subscribe to the SuperFan service tier will continue to enjoy up to 14 NFL games every Sunday during the NFL regular season including DIRECTV's award-winning interactive features, which offer the following enhancements that make them both easier to use and more useful:

-- A real-time scoreboard of all the day's action, with a new "single-game mode" lets viewers track the real-time score from one game of their choice in the corner of the screen. Viewers can use the scoreboard to tune directly to any game.

-- PlayerTracker now allows fans and fantasy football fanatics to track more of their favorite players, offering the statistics of up to two teams of nine players each, and receive real-time onscreen alerts on any NFL SUNDAY TICKET(TM) channel.

-- The Game Stats and Player Stats features offer team and individual statistics, and "Today's Best" provides a list of the top statistical performances from across the league. Viewers can now tune directly from the Stats displays to the game of their choice.

New DIRECTV residential customers who purchase the 2007 NFL SUNDAY TICKET package for four payments of $69.99 each will receive four free months of the best DIRECTV programming package, PREMIER(TM), for a savings of more than $399.96 The DIRECTV offer is also available to new customers who subscribe to the DIRECTV MAS(TM) SELECCION PREMIER Spanish-language package.

NFL SUNDAY TICKET subscribers can upgrade to the SuperFan service tier for an additional $99.

About DIRECTV

DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 16.3 million customers in the United States, through exclusive content, industry-leading customer satisfaction (which has surpassed cable for seven years running) and superior technologies. Each day, DIRECTV subscribers enjoy access to over 250 channels of 100% digital picture and sound, exclusive programming and the most comprehensive collection of sports programming available anywhere, including NFL SUNDAY TICKET(TM) and MLB EXTRA INNINGS(R). DIRECTV (NYSE:DTV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan(TM), US Open Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD. For the most up-to-date information on DIRECTV, please visit directv.com.

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http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5470404

CONTACT: DIRECTV, Inc.
Robert Mercer, (310) 964-4683
or
Leader Enterprises
Marc Altieri, (562) 546-6002

SOURCE: DIRECTV, Inc.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding DIRECTV's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.