New Satellite will Begin Unprecedented Expansion of DIRECTV HD
Programming that will Provide Customers with an Industry-Leading
Lineup of Up to 100 National HD Channels
EL SEGUNDO, Calif.--(BUSINESS WIRE)--July 7, 2007--The DIRECTV 10
satellite soared into space yesterday, beginning the first leg of its
mission to dramatically expand HD programming for millions of DIRECTV
customers nationwide and establish DIRECTV as the industry's HD
The Boeing-built 702 model satellite lifted off at 6:16 p.m. PDT,
Friday, July 6, from Pad 39 at the Baikonur Cosmodrome in Kazakhstan
aboard an International Launch Services (ILS) Russian-built Proton
Breeze M launch vehicle. After nine hours and eight minutes in flight,
the rocket left the spacecraft in a geosynchronous transfer orbit with
a high point of 22,300 miles (36,000 km) above the equator.
Controllers at the ground station in Hartebeesthoek, South Africa have
made contact with the satellite and confirmed that all systems are
After the spacecraft is maneuvered into a circular orbit at 103
degrees West longitude and tests are completed, it is expected to
begin operations in early September, delivering the first of up to 100
national HD channels by year-end. The DIRECTV 10 satellite's powerful
transponder payload includes spot beam capacity that will enable
DIRECTV to expand its local HD channel services to up to 75 markets
"With the successful launch of our DIRECTV 10 satellite, we are,
to borrow a phrase, boldly going where no TV service has gone before -
a new world of up to 100 HD channels and a viewing experience
unmatched in the multichannel video marketplace," said Derek Chang,
executive vice president, Content Development and Strategy, DIRECTV,
Inc. "We congratulate the Boeing and ILS teams on a flawless launch as
we begin the next countdown to September when the first of our new HD
channels will be available to our customers."
DIRECTV has agreements in place to rollout multiple HD channels
from top content providers such as Disney, Discovery Communications,
A&E Television Networks, HBO, Fox, Turner, NBC Universal, Showtime
Networks, Starz and Scripps Networks, among others.
An additional satellite, DIRECTV 11, will be launched early next
year to support further HD expansion in 2008. Between the two
satellites, DIRECTV will be capable of delivering more than 1,500
local HD channels and 150 national HD channels, in addition to new
advanced programming services for customers.
DIRECTV 10 is the third DIRECTV satellite launched on an ILS
Proton vehicle from the Baikonur Cosmodrome, the oldest space launch
facility in the world.
DIRECTV, Inc., the nation's leading satellite television service
provider, presents the finest television experience available to more
than 16 million customers in the United States, through exclusive
content, industry-leading customer satisfaction (which has surpassed
cable for seven years running) and superior technologies. Each day,
DIRECTV subscribers enjoy access to over 250 channels of 100% digital
picture and sound, exclusive programming and the most comprehensive
collection of sports programming available anywhere, including NFL
SUNDAY TICKET(TM) and MLB EXTRA INNINGS(R). DIRECTV (NYSE:DTV) also
leads the digital television technology revolution with exclusives
such as NFL SUNDAY TICKET SuperFan(TM), US Open Interactive and YES
Network Interactive and will soon have the capacity to offer over 150
channels in HD. For the most up-to-date information on DIRECTV, please
CONTACT: DIRECTV, Inc.
Robert Mercer, 310-964-4683
SOURCE: DIRECTV, Inc.