ST. LOUIS--(BUSINESS WIRE)--Sept. 16, 2008--For more than 100
years, Energizer (NYSE: ENR) has been a leader in developing
innovative portable power solutions to fuel today's high-tech devices.
Now, with the holidays fast approaching and gaming and portable
technology gadgets likely to top many gift lists, Energizer
(www.energizer.com) will once again be showcasing its industry-leading
lithium battery technology and charging systems this week at PEPCOM's
2008 Holiday Spectacular! show in New York City.
Finding the Right Battery Solution is Important
Batteries will continue to be a household necessity this holiday
season and beyond as they power gaming systems and digital cameras
along with everyday items like calculators and clocks. When choosing
batteries for each of these devices, it is important to remember that
not all batteries are "created equal," and consumers will want to
choose the battery that will give them maximum performance for the
"With people relying on a growing number of high-tech gadgets,
it's even more important than ever for consumers to choose the right
battery that not only fits the device but their lifestyle," said Betsy
Laakko, Director of Household Battery Marketing for Energizer. "We
suggest Energizer(R) MAX(R) for everyday devices like flashlights,
calculators and basic television remotes, while those who are looking
for batteries to provide longer lasting power for high-drain,
high-tech devices like digital cameras, gaming accessories and
handheld GPS systems should consider the power boost provided by
either Energizer(R) Advanced Lithium or Energizer(R) Ultimate Lithium.
Tech enthusiasts who prefer reusable rechargeable batteries for some
of their devices will also want to look at our full line of chargers
and Energizer(R) Rechargeable(R) batteries."
The Lithium Solution: Making On-The- Go Lifestyles Easier
Energizer recently launched new Energizer(R) Advanced Lithium to
introduce consumers - particularly gamers - to its industry-leading
lithium technology. Energizer(R) Advanced Lithium provides more power
for the devices people rely on (versus Energizer(R) MAX(R)) and is
billed as the gateway to lithium technology and performance. New
Energizer(R) Advanced Lithium fuels wireless gaming accessories up to
20 hours longer(1) and is one-third lighter than ordinary alkaline
batteries, meaning gamers can move quickly and easily when using a
"Because these batteries are lightweight and long lasting - we
know gamers are going to love new Energizer(R) Advanced Lithium," said
Laakko. "This new product also offers extended power for other
high-tech gadgets such as handheld games, MP3 players and LED
flashlights. In fact, these batteries last up to 4X longer(2) in
digital cameras, making them an appropriate power source for
photographers currently using alkaline batteries."
Energizer(R) Advanced Lithium joins the company's existing
Energizer(R) Ultimate Lithium batteries, which are the world's
longest-lasting AA and AAA batteries in high-tech devices and last up
to 8X longer(2) in digital cameras, while also extending the use of
flash units and handheld GPS units.
Both Energizer(R) Advanced Lithium and Energizer(R) Ultimate
Lithium batteries perform well in extreme temperatures from -40
degrees to 140 degrees Fahrenheit (-40 degrees to 60 degrees Celsius)
and enjoy long storage lives - 10 and 15 years respectively.
Suggested retail price is $7.99 for a four-pack of Energizer(R)
Advanced Lithium and $9.99 for a four-pack of Energizer(R) Ultimate
Household Gamers: Keep the Remotes Handy and Ready to Go with
Energizer(R) Power & Play Charging Systems
While disposable batteries are an appropriate solution for many
gamers and households, some - especially heavy battery users - prefer
to rely on a rechargeable option. That's why - for active gamers -
Energizer is now offering Energizer(R) Power & Play charging systems
designed specifically for Wii(R) by Nintendo(R), Microsoft(R) XBox
360(R) and Sony(R) PlayStation 3(R) wireless controllers.
The Energizer(R) Power & Play charging system for Wii(R) by
Nintendo(R) remotes, which retails for a suggested price of $39.99,
comes with rechargeable batteries, replacement battery doors and a
charging station. Replacement rechargeable batteries and covers are
also available for $10.99. The rechargeable battery pack for the
Wii(R) Fit by Nintendo(R) is equipped with an audible and LED
low-battery indicator and has a suggested retail price of $29.99.
The Energizer(R) Power & Play charging systems for the
Microsoft(R) XBox 360(R) and the Sony PlayStation 3(R) include a
charging cradle and A/C powercord and have a suggested retail price of
$29.99. Additional charging cables are available for $12.99 for the
XBox 360(R) and $9.99 for the PlayStation 3(R).
Sleek, convenient and easy to use, all of the new Energizer(R)
Power & Play charging systems will be available in stores this month,
just in time for the busy holiday season. Created through a licensing
agreement with Performance Designed Products (PDP), the new
Energizer(R) Power & Play charging systems mark the first time that
Energizer has partnered with a manufacturer in the gaming arena.
"With the popularity of gaming, we wanted to give gamers two
viable solutions to power their favorite wireless controllers," said
Laakko. "Whether using Energizer(R) Advanced Lithium or our new
Energizer(R) Power & Play gaming charging systems, gamers using
Energizer products can rest assured that their fun will last and
Energizer(R)Rechargeable(R) Systems: Powering Multiple High-Tech
Devices For Family Fun That Lasts and Lasts
For those households with lots of battery-powered gadgets looking
for long-lasting reusable power, Laakko suggests an Energizer(R)
Rechargeable(R) system. The world's leading rechargeable brand boasts
innovative charger designs that are compatible with today's
power-hungry families. Energizer(R) Rechargeable(R) AA 2450 mAh NiMH
batteries last up to 4X longer in digital cameras(3), can be charged
hundreds of times and hold their charge up to six months.
The line of Energizer(R) Rechargeable(R) systems chargers offers a
variety of solutions that give consumers the ability to choose the one
that best fits their individual needs. The Energizer(R) Family
Charger, for example, is ideal for people who use a wide variety of
rechargeable batteries, as it can charge up to eight AAA, eight AA,
two 9V, four C and four D batteries. The Energizer(R) Compact
Charger(R), on the other hand, is an ideal, space-saving alternative
for those who use primarily AA and AAA rechargeable batteries. When
chargers like these are combined with the #1 selling rechargeable
battery brand in the world, the end result is a solution that fits
many kinds of lifestyles.
"This holiday season our vast battery portfolio gives our
consumers the opportunity to choose the right battery for the right
device," said Laakko. "With Energizer(R) MAX(R), Energizer(R) Advanced
Lithium, Energizer(R) Ultimate Lithium and our broad selection of
Energizer(R) Power & Play charging systems, our consumers can have a
clear understanding of the portable power options available and can
purchase the battery that best suits their power needs and
(1) Vs. Energizer(R) MAX(R). AA only. Results vary by play and/or
(2) Vs. Energizer(R) MAX(R). Results vary by camera.
(3) Vs. Energizer(R) MAX(R), AA 2450 mAh only, varies by camera
Energizer Holdings, Inc. (NYSE: ENR), www.energizer.com,
headquartered in St. Louis, Missouri, is one of the world's largest
manufacturers of primary batteries, battery-powered devices and
flashlights. Energizer, a global leader in the dynamic business of
providing portable power geared toward the new digital age, offers a
full portfolio of products including the Energizer(R) MAX(R) premium
alkaline brand; Energizer(R) Ultimate Lithium; Energizer(R) Advanced
Lithium and Nickel Metal Hydride (NiMH) Rechargeable batteries and
The Energizer product line also includes specialty batteries for
hearing aids and medical devices, health and fitness devices, as well
as for keyless remote entry systems, watches and other uses. Through
its flashlight and lighting products unit, Energizer helps bring
consumer insight and innovation to these important household devices.
Energizer continues its role as a technology leader for on-the-go
lifestyles with its Energizer(R) Energi To Go(R) line of portable
battery-driven power packs for cell phones and for use with iPod
About Performance Designed Products (PDP)
Performance Designed Products is an industry leader in designing
and manufacturing products for all major video game platforms
including the PS2, PS3, PSP, Wii(R) by Nintendo(R), GameCube, Nintendo
DS, XBox 360(R) and XBox(R). The company has been supplying video game
accessories to the U.S. market for more than a decade. PDP sells
products under the Pelican and Score brands with sales in the U.S.,
Canada, Mexico, and throughout Europe. For more information on PDP and
its products, visit www.pdp.com.
CONTACT: For Energizer Holdings, Inc.
Margaret Welch, 314-727-5700, ext. 106
Jeff Bachmann, 314-727-5700, ext. 102
Jacqueline Burwitz, 314-985-2169
SOURCE: Energizer Holdings, Inc.