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|Leading Publisher of Inspirational Magazines and Digital Content, Guideposts, Selects Epsilon for Database Marketing Services|
Through magazines, books, online newsletters, a prayer network and outreach programs, Guideposts helps people connect their faith-filled values to their daily lives. The organization's flagship title, Guideposts, has a paid circulation of 2 million, with the Guideposts brand reaching more than 7 million.
Under the terms of the new multiyear agreement, Epsilon will host and manage Guideposts' database of prospects, subscribers and donors which includes approximately 15 million records. The robust database solution will be designed to support customer segmentation efforts that enable Guideposts to engage prospects, subscribers and donors with more relevant information and offers. The database will allow Guideposts to more effectively target these audiences through direct mail and email marketing channels.
"We are excited to partner with Epsilon, a trusted leader in database marketing. Their robust database will allow us to reach our key audiences more effectively and will enable better relationships now and in the future," said
"Epsilon has a long and successful history of helping nonprofits and publishers reach their key constituents and increase their return on marketing investment. A comprehensive database solution is the first step in the process to fuel more effective cross-channel communications, and we are fully confident in our capabilities to enable that," said
Epsilon is the global leader in delivering direct-to-customer connections that drive business performance. Epsilon's integrated solutions leverage the power of rich transactional and demographic marketing data, strategic insights, analytics, award-winning creative and robust digital and database marketing technologies to connect brands with consumers both online and offline, increasing engagement to generate measurable marketing outcomes. Founded in 1969, Epsilon works with over 2,000 global clients and employs over 3,500 associates in 37 offices worldwide. For more information, visit www.epsilon.com, follow us on Twitter @EpsilonMktg or call 1.800.309.0505.
Guideposts, a nonprofit organization, touches millions of lives every day through products and services that inspire, encourage, and uplift. Our magazines, books, websites, prayer network, and outreach programs help people connect their faith-filled values to their daily lives. The flagship title, Guideposts, has a paid circulation of 2 million. Its website guideposts.org offers inspiration through stories from everyday people, celebrities and experts, blogs, photos and videos as well as a library of free eBooks. The Guideposts family also includes
For More Information about Guideposts:
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