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Dunkin' Donuts Selects Epsilon For Loyalty Marketing Technology Platform
Technology Solution to Serve Consumer Loyalty Program; Enabling Multichannel Communications that Engage Customers

DALLAS, July 1, 2013 /PRNewswire/ -- Epsilon, an Alliance Data (NYSE: ADS) company, has signed an agreement with Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods. Epsilon will provide the technology needed to fuel the new DD Perks Program, Dunkin' Donuts' loyalty initiative which the company plans to roll out later this year.

(Logo: http://photos.prnewswire.com/prnh/20051024/ADSLOGO )

Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for seven years running. The company has more than 10,500 restaurants in 31 countries worldwide. For the full-year 2012, Dunkin' Donuts' restaurants had global franchisee-reported sales of approximately $6.9 billion. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies.

"The passion for Dunkin' Donuts is unmatched and we are always looking for meaningful opportunities across a variety of touch points to reward our guests for their loyalty," said John Costello, President, Global Marketing and Innovation, Dunkin' Brands. "By leveraging technology solutions from Epsilon, a leader in the loyalty marketing space, we are excited to roll out an enhanced DD Perks loyalty program beginning later this year that will enable an even deeper engagement with our guests."

"Dunkin' Donuts is a tremendously successful and well-recognized brand within a highly competitive space. They have a great track record of building loyal relationships with their guests," said Bryan Kennedy, chief executive officer of Epsilon. "The right technology and expertise is critical to building out an effective loyalty program and creating a seamless experience for customers across marketing channels. Our partnership will allow Dunkin' Donuts to increase their focus on the individual customer, and build even deeper brand and business equity for their organization."

About Epsilon
Epsilon is the global leader in delivering direct-to-customer connections that drive business performance. Epsilon's integrated solutions leverage the power of rich transactional and demographic marketing data, strategic insights, analytics, award-winning creative and robust digital and database marketing technologies to connect brands with consumers both online and offline, increasing engagement to generate measurable marketing outcomes.  Founded in 1969, Epsilon works with over 2,000 global clients and employs over 4,800 associates in 60 offices worldwide. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com, follow us on Twitter @EpsilonMktg or call 1.800.309.0505.

About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for seven years running. The company has more than 10,500 restaurants in 31 countries worldwide. For the full-year 2012, Dunkin' Donuts' restaurants had global franchisee-reported sales of approximately $6.9 billion. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.

About Alliance Data
Alliance Data® (NYSE: ADS) and its combined businesses is North America's largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and other emerging technologies. Headquartered in Dallas, Alliance Data and its three businesses employ approximately 11,000 associates at more than 70 locations worldwide.

Alliance Data consists of three businesses: Alliance Data Retail Services, a leading provider of marketing-driven credit solutions; Epsilon®, a leading provider of multichannel, data-driven technologies and marketing services; and LoyaltyOne®, which owns and operates the AIR MILES® Reward Program, Canada's premier coalition loyalty program. For more information about the company, visit our web site, www.alliancedata.com, or follow us on Twitter via @AllianceData.

Safe Harbor Statement/Forward Looking Statements
This release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements may use words such as "anticipate," "believe," "continue, " "could," "estimate," "expect," "intend, " "may, " "predict," "project," "would," and similar expressions as they relate to us or our management. Forward-looking statements are based on each company's respective management's beliefs and assumptions, using information currently available to them. Although each company's management believes that the expectations reflected in the forward-looking statements are reasonable, these forward-looking statements are subject to risks, uncertainties and assumptions, including those discussed in each respective company's filings with the Securities and Exchange Commission.

If one or more of these or other risks or uncertainties materialize, or if management's underlying assumptions prove to be incorrect, actual results may vary materially from projections. Any forward-looking statements contained in this presentation reflect current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to each company's respective operations, results of operations, growth strategy and liquidity. Neither company has the intention, and each company disclaims any obligation, to update or revise any forward-looking statements, whether as a result of new information, future results or otherwise, except as required by law.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this presentation which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the each company's Annual Report on Form 10-K for the most recently ended fiscal year. Risk factors may be updated in Item 1A in each of the respective Company's Quarterly Reports on Form 10-Q for each quarterly period subsequent to such company's most recent Form 10-K.

SOURCE Alliance Data Systems Corporation

Alliance Data, Julie Prozeller - Analysts/Investors, FTI Consulting, 212-850-5721, alliancedata@fticonsulting.com; Shelley Whiddon - Media, 214.494.3811, Shelley.whiddon@alliancedata.com; Epsilon, Jessica Nable - Media, 203.210.3125, jnable@epsilon.com; Dunkin' Brands, Jessica Gioglio - Media, jessica.gioglio@dunkinbrands.com

 
ABOUT ALLIANCE DATA
We're a leading provider of marketing, loyalty, and credit solutions that uses the power of data to achieve results for our clients. Together, our three lines of business manage more than 100 MILLION consumer relationships for some of the world's leading brands.
  • Know more. Sell more. is our commitment - we deliver branded credit programs that drive sales and customer loyalty for our partners.
    26M
    More than 26 million cardholder customers.
    25+
    Over 25 years experience in driving sales for our partners.
    120M
    Managing more than 100 credit
    programs for leading brands.
    3100 Easton Square Place Columbus / OH 43219
  • LoyaltyOne is a global leader in the design and implementation of coalition loyalty programs, customer analytics and loyalty management solutions.
    2/3
    of Canadian households with active AIR MILES accounts.
    20+
    years of global coalition loyalty leadership.
    120M
    120 million customer relationships influenced.
    438 University Avenue / Toronto ON M5G 2L1
  •      
    1-800-309-0505 /info@epsilon.com
    Epsilon is the global leader in making connections between people and brands.
    42B
    Over 42 billion permission-based emails annually.
    #1
    Ad Age's 2014 top-ranked U.S. agency from all disciplines.
    150+
    Over 150 marketing databases.
    6021 Connection Drive / Irving, TX 75039
  • OUR BUSINESSES
    valuedcustomers
    Alliance Data is made up of three successful businesses:
    Alliance Data Retail Services, LoyaltyOne, and Epsilon.
LoyaltyOne:
Privacy, Profit And The New Paradigm
OUR LEADERSHIP
ED HEFFERNAN
Ed's contrarian approach and bold moves has helped Alliance Data rank in the top 1% of companies in terms of shareholder return.
ADS
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NYSE.
$4.3B
Stellar performance
led to record revenue
in 2012.
12,000
Our 12,000 associates
are the reasons for our
ongoing success.
OUR
RESPONSIBILITIES
Corporate Responsibility
All for Good.
Alliance Data has always operated responsibly. It?s part of the foundation of our success and has allowed us to maintain our record performance. It?s part of what makes us a great place to work and a great company to partner with. Our corporate responsibility report signifies our commitment to doing business responsibly and efficiently while continuing to increase our level of excellence.

All for good. Good for all.


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LOCATION
Alliance Data Corporate headquarters
7500 Dallas Parkway, Suite 700
Plano, TX 75024
214-494-3000
MEDIA CONTACT
Shelley Whiddon
Vice President, Public Affairs
214-494-3811
shelley.whiddon@alliancedata.com
INVESTOR RELATIONS
CONTACT
Tiffany Louder
Investor Relations
Alliance Data
214-494-3048
InvestorRelations@alliancedata.com
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FTI Consulting
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