|View printer-friendly version|
|Not-For-Profit Educational Travel Leader Road Scholar Selects Epsilon For Database Marketing Services|
Road Scholar's mission is to inspire adults to learn, discover and travel. Their learning adventures engage expert instructors, provide extraordinary access, and stimulate discourse and friendship among people for whom learning is the journey of a lifetime. Since inception, more than 5 million people have enrolled in their 6,500 iconic educational adventures offered annually in 50 states and 150 countries around the world. Road Scholar educational adventures are created by
Under the terms of the new multiyear agreement, Epsilon will develop and host a robust marketing database containing millions of participants, inquirers and donors. The database will support marketing campaign execution through channels such as direct mail and email in an effort to reach targeted Road Scholar households with relevant information. Road Scholar relies on hundreds of marketing campaigns each year to reach its core audience including communications such as newsletters, catalogs, emails and triggered messages based on specific actions. The database that Epsilon is providing will streamline these efforts and help Road Scholar improve communications through better segmentation and targeting.
"Epsilon is a leader in the database marketing space with extensive knowledge of both the nonprofit and travel industries and we are confident that they will help us achieve our goals," said
"From our earliest days as a marketing company, Epsilon has served nonprofit and travel organizations. Our newest client, Road Scholar, blends our passion and expertise for both of these industries," said
Epsilon is the global leader in delivering direct-to-customer connections that drive business performance. Epsilon's integrated solutions leverage the power of rich transactional and demographic marketing data, strategic insights, analytics, award-winning creative and robust digital and database marketing technologies to connect brands with consumers both online and offline, increasing engagement to generate measurable marketing outcomes. Founded in 1969, Epsilon works with over 2,000 global clients and employs nearly 4,800 associates in 61 offices worldwide. For more information, visit www.epsilon.com, follow us on Twitter @EpsilonMktg or call 1.800.309.0505.
About Road Scholar
Not-for-profit Road Scholar's mission is to inspire adults to learn, discover and travel. Our learning adventures engage expert instructors, provide extraordinary access, and stimulate discourse and friendship among people for whom learning is the journey of a lifetime. Since inception, more than 5 million people have enrolled in our 6,500 iconic educational adventures offered annually in 50 states and 150 countries around the world.
Road Scholar educational adventures are created by
This release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements may use words such as "anticipate," "believe," "estimate," "expect," "intend," "predict," "project" and similar expressions as they relate to us or our management. When we make forward-looking statements, we are basing them on our management's beliefs and assumptions, using information currently available to us. Although we believe that the expectations reflected in the forward-looking statements are reasonable, these forward-looking statements are subject to risks, uncertainties and assumptions, including those discussed in our filings with the
If one or more of these or other risks or uncertainties materialize, or if our underlying assumptions prove to be incorrect, actual results may vary materially from what we projected. Any forward-looking statements contained in this presentation reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We have no intention, and disclaim any obligation, to update or revise any forward-looking statements, whether as a result of new information, future results or otherwise, except as required by law.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this presentation regarding
Alliance Data: Analysts/Investors, Julie Prozeller, FTI Consulting, +1-212-850-5721, firstname.lastname@example.org; or Media, Shelley Whiddon, +1-214-494-3811, Shelley.email@example.com; or Epsilon: Media, Jessica Nable, +1-212-457-7135, firstname.lastname@example.org