The Seasonal Shaped Doughnuts are Back in Stores and are the Perfect Gift or
Addition to a Holiday Party
WINSTON-SALEM, N.C., Nov. 27 /PRNewswire-FirstCall/ -- Krispy Kreme
Doughnuts, Inc. (NYSE: KKD) announces that seasonal-shaped snowman doughnuts
are back in stores. The doughnut is a perfect combination of Krispy Kreme's
classic yeast-raised doughnut cut into a snowman shape, topped with snow-white
icing, and stamped with a snowman's face and buttons. From now until December
31, customers can enjoy this delicious -- and festive -- treat.
"Krispy Kreme is excited to bring back our fun and tasty snowman-shaped
doughnut this season," said Ron Rupocinski, executive chef for Krispy Kreme
Doughnuts, Inc. "This doughnut, a customer favorite, is the perfect addition
to your winter breakfast or holiday party, as well as a thoughtful gift to
friends, colleagues or classmates -- I'm sure even Santa would like it as a
nice change from the traditional cookies and milk."
The Krispy Kreme snowman doughnuts are available at participating Krispy
Kreme retail stores. For orders of three dozen or more, customers can call
their local participating store 48-hours in advance. Snowman doughnuts can be
filled with any one of Krispy Kreme's signature fillings for an additional
$1.00 per dozen. Orders for doughnuts with fillings must be placed in advance.
About Krispy Kreme
Founded in 1937 in Winston-Salem, North Carolina, Krispy Kreme is a
leading branded specialty retailer of premium quality doughnuts, including its
signature Hot Original Glazed. There are currently approximately 411 Krispy
Kreme shops operating system-wide in 41 U.S. states, Australia, Canada, Hong
Kong, Indonesia, Japan, Kuwait, Mexico, the Philippines, the Republic of South
Korea, United Arab Emirates and the United Kingdom. Krispy Kreme can be found
at http://www.krispykreme.com.
Information contained in this press release, other than historical
information, should be considered forward-looking. Forward-looking statements
are subject to various risks, uncertainties and assumptions. Should one or
more of these risks or uncertainties materialize, or should underlying
assumptions prove incorrect, actual results may vary materially from those
anticipated, estimated or expected. Among the key factors that may have a
direct bearing on Krispy Kreme's operating results, performance or financial
condition are the outcome of pending governmental investigations, including by
the Securities and Exchange Commission and the United States Attorney's Office
for the Southern District of New York; potential indemnification obligations
and limitations of our director and officer liability insurance; material
weaknesses in our internal control over financial reporting; our ability to
implement remedial measures necessary to improve our processes and procedures;
negative publicity; significant changes in our management; our ability, and
our dependence on the ability of our franchisees, to execute our and their
business plans; our ability to implement our international growth strategy;
currency, economic, political and other risks associated with our
international operations; the price and availability of raw materials needed
to produce doughnut mixes and other ingredients; compliance with governmental
regulations relating to food products and franchising; our relationships with
wholesale customers; our ability to protect our trademarks; restrictions on
our operations contained in our senior secured credit facilities; changes in
customer preferences and perceptions; risks associated with competition; and
other factors discussed in Krispy Kreme's Annual Report on Form 10-K for
fiscal 2007 and other periodic reports filed with the Securities and Exchange
Commission.
SOURCE Krispy Kreme Doughnuts, Inc.
CONTACT: Dana Hughens, +1-919-457-0749, dana.hughens@fleishman.com, for
Krispy Kreme Doughnuts, Inc./
/Web site: http://www.krispykreme.com /
(KKD)
