Krispy Kreme and Taste of the South Magazine Award Sweet Prizes to the Most
Delicious Dessert Recipe
WINSTON-SALEM, N.C., Sept. 10 /PRNewswire-FirstCall/ -- Krispy Kreme
Doughnuts, Inc. (NYSE: KKD) and Taste of the South magazine announced today
their partnership in a first of its kind search for the ultimate Krispy Kreme
doughnut dessert recipe. Join the fun and submit an original recipe using any
variety of Krispy Kreme doughnuts for a chance to win Lodge cookware, a Viking
mixer and Krispy Kreme gift cards -- a prize pack worth $1,700!
A panel of five judges including Krispy Kreme executive chef, Ron
Rupocinski, and editor of Taste of the South magazine, Lorna Reeves, will
judge each entry and announce the grand prize winner this November.
"We are excited to partner with Taste of the South in search of a dessert
as delicious and unique as Paula Deen's celebrated Krispy Kreme bread
pudding," said Ron Rupocinski, executive chef for Krispy Kreme Doughnuts, Inc.
"The Krispy Kreme Ultimate Recipe Contest is a chance for everyone to get
creative and share their own unique recipes featuring their favorite Krispy
Kreme doughnuts."
"Krispy Kreme doughnuts are such a great Southern tradition with worldwide
popularity, so it's exciting for Taste of the South to be a part of this
recipe contest -- and we certainly have no shortage of volunteers to serve as
judges!" said Taste of the South editor Lorna Reeves. "I can't wait to sample
the many delicious ways clever cooks and bakers will use Krispy Kreme
doughnuts in their recipes. Let the tasting begin!"
The Ultimate Krispy Kreme Recipe Contest will accept entries now through
October 15. Entries may be submitted by visiting http://www.krispykreme.com,
http://www.tasteofthesouthmagazine.com, http://www.pauladeenmagazine.com and
http://www.southernladymagazine.com. There is no purchase necessary to enter
or win.
The Ultimate Krispy Kreme Recipe Contest is open only to legal residents
of the forty-eight contiguous United States or the District of Columbia who
are 18 or older at the time of entry.
About Krispy Kreme
Founded in 1937 in Winston-Salem, North Carolina, Krispy Kreme is a
leading branded specialty retailer of premium quality doughnuts, including its
signature Hot Original Glazed. There are currently approximately 405 Krispy
Kreme shops operating system-wide in 41 U.S. states, Australia, Canada, Hong
Kong, Indonesia, Japan, Kuwait, Mexico, the Philippines, the Republic of South
Korea, United Arab Emirates and the United Kingdom. Krispy Kreme can be found
on the World Wide Web at http://www.krispykreme.com.
About Taste of the South
Taste of the South is a Hoffman Media, LLC publication. A bi-monthly
cooking publication featuring simple, easy-to-prepare recipes with a Southern
flair. Hoffman Media, LLC is a privately held, leading special-interest
publisher based in Birmingham, Alabama. With over 4 million readers
nationwide, the company specializes in publications targeted to the women's
market. Titles include Cooking with Paula Deen, Southern Lady and Victoria.
Information contained in this press release, other than historical
information, should be considered forward-looking. Forward-looking statements
are subject to various risks, uncertainties and assumptions. Should one or
more of these risks or uncertainties materialize, or should underlying
assumptions prove incorrect, actual results may vary materially from those
anticipated, estimated or expected. Among the key factors that may have a
direct bearing on Krispy Kreme's operating results, performance or financial
condition are the outcome of pending governmental investigations, including by
the Securities and Exchange Commission and the United States Attorney's Office
for the Southern District of New York; potential indemnification obligations
and limitations of our director and officer liability insurance; material
weaknesses in our internal control over financial reporting; our ability to
implement remedial measures necessary to improve our processes and procedures;
negative publicity; significant changes in our management; our ability, and
our dependence on the ability of our franchisees, to execute our and their
business plans; our ability to implement our international growth strategy;
currency, economic, political and other risks associated with our
international operations; the price and availability of raw materials needed
to produce doughnut mixes and other ingredients; compliance with governmental
regulations relating to food products and franchising; our relationships with
wholesale customers; our ability to protect our trademarks; restrictions on
our operations contained in our senior secured credit facilities; changes in
customer preferences and perceptions; risks associated with competition; and
other factors discussed in Krispy Kreme's Annual Report on Form 10-K for
fiscal 2007 and other periodic reports filed with the Securities and Exchange
Commission.
SOURCE Krispy Kreme Doughnuts, Inc.
-0- 09/10/2007
/CONTACT: Emily Bendix of Laforce + Stevens, +1-212-242-9353,
ebendix@laforce-stevens.com, for Krispy Kreme Doughnuts, Inc./
/Web site: http://www.krispykreme.com
http://www.tasteofthesouthmagazine.com
http://www.pauladeenmagazine.com
http://www.southernladymagazine.com /
(KKD)
CO: Krispy Kreme Doughnuts, Inc.; Taste of the South
ST: North Carolina
IN: FOD REA MAG PUB
SU:
FB-MC
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9893 09/10/2007 06:10 EDT http://www.prnewswire.com
