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Enter The Ultimate Krispy Kreme Recipe Contest!
 Krispy Kreme and Taste of the South Magazine Award Sweet Prizes to the Most
                           Delicious Dessert Recipe

WINSTON-SALEM, N.C., Sept. 10 /PRNewswire-FirstCall/ -- Krispy Kreme Doughnuts, Inc. (NYSE: KKD) and Taste of the South magazine announced today their partnership in a first of its kind search for the ultimate Krispy Kreme doughnut dessert recipe. Join the fun and submit an original recipe using any variety of Krispy Kreme doughnuts for a chance to win Lodge cookware, a Viking mixer and Krispy Kreme gift cards -- a prize pack worth $1,700!

A panel of five judges including Krispy Kreme executive chef, Ron Rupocinski, and editor of Taste of the South magazine, Lorna Reeves, will judge each entry and announce the grand prize winner this November.

"We are excited to partner with Taste of the South in search of a dessert as delicious and unique as Paula Deen's celebrated Krispy Kreme bread pudding," said Ron Rupocinski, executive chef for Krispy Kreme Doughnuts, Inc. "The Krispy Kreme Ultimate Recipe Contest is a chance for everyone to get creative and share their own unique recipes featuring their favorite Krispy Kreme doughnuts."

"Krispy Kreme doughnuts are such a great Southern tradition with worldwide popularity, so it's exciting for Taste of the South to be a part of this recipe contest -- and we certainly have no shortage of volunteers to serve as judges!" said Taste of the South editor Lorna Reeves. "I can't wait to sample the many delicious ways clever cooks and bakers will use Krispy Kreme doughnuts in their recipes. Let the tasting begin!"

The Ultimate Krispy Kreme Recipe Contest will accept entries now through October 15. Entries may be submitted by visiting http://www.krispykreme.com, http://www.tasteofthesouthmagazine.com, http://www.pauladeenmagazine.com and http://www.southernladymagazine.com. There is no purchase necessary to enter or win.

The Ultimate Krispy Kreme Recipe Contest is open only to legal residents of the forty-eight contiguous United States or the District of Columbia who are 18 or older at the time of entry.

About Krispy Kreme

Founded in 1937 in Winston-Salem, North Carolina, Krispy Kreme is a leading branded specialty retailer of premium quality doughnuts, including its signature Hot Original Glazed. There are currently approximately 405 Krispy Kreme shops operating system-wide in 41 U.S. states, Australia, Canada, Hong Kong, Indonesia, Japan, Kuwait, Mexico, the Philippines, the Republic of South Korea, United Arab Emirates and the United Kingdom. Krispy Kreme can be found on the World Wide Web at http://www.krispykreme.com.

About Taste of the South

Taste of the South is a Hoffman Media, LLC publication. A bi-monthly cooking publication featuring simple, easy-to-prepare recipes with a Southern flair. Hoffman Media, LLC is a privately held, leading special-interest publisher based in Birmingham, Alabama. With over 4 million readers nationwide, the company specializes in publications targeted to the women's market. Titles include Cooking with Paula Deen, Southern Lady and Victoria.

Information contained in this press release, other than historical information, should be considered forward-looking. Forward-looking statements are subject to various risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected. Among the key factors that may have a direct bearing on Krispy Kreme's operating results, performance or financial condition are the outcome of pending governmental investigations, including by the Securities and Exchange Commission and the United States Attorney's Office for the Southern District of New York; potential indemnification obligations and limitations of our director and officer liability insurance; material weaknesses in our internal control over financial reporting; our ability to implement remedial measures necessary to improve our processes and procedures; negative publicity; significant changes in our management; our ability, and our dependence on the ability of our franchisees, to execute our and their business plans; our ability to implement our international growth strategy; currency, economic, political and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients; compliance with governmental regulations relating to food products and franchising; our relationships with wholesale customers; our ability to protect our trademarks; restrictions on our operations contained in our senior secured credit facilities; changes in customer preferences and perceptions; risks associated with competition; and other factors discussed in Krispy Kreme's Annual Report on Form 10-K for fiscal 2007 and other periodic reports filed with the Securities and Exchange Commission.

SOURCE  Krispy Kreme Doughnuts, Inc.
    -0-                             09/10/2007
    /CONTACT:  Emily Bendix of Laforce + Stevens, +1-212-242-9353,
ebendix@laforce-stevens.com, for Krispy Kreme Doughnuts, Inc./
    /Web site:  http://www.krispykreme.com
                http://www.tasteofthesouthmagazine.com
                http://www.pauladeenmagazine.com
                http://www.southernladymagazine.com /
    (KKD)

CO:  Krispy Kreme Doughnuts, Inc.; Taste of the South
ST:  North Carolina
IN:  FOD REA MAG PUB
SU:

FB-MC
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9893 09/10/2007 06:10 EDT http://www.prnewswire.com