MAKE MAGICAL MEMORIES THIS SUMMER WITH CHIQUITA
With Chiquita Bites, Consumers Have the Chance to Win a Family Vacation for Four to Walt Disney World® Resort
Product Promotion Highlights Unique Alliance with Disney

CHARLOTTE - June 14, 2012 - Chiquita Brands (NYSE: CQB) is providing consumers a chance to win a "Summer to Remember" vacation to Walt Disney World® Resort with its Chiquita Bites product promotion.  Available in varieties such as Apple and Apple & Grape, Chiquita Bites are made with high quality fruit and vegetables and are great for the whole family.
From now to June 30, consumers can visit Chiquita Snacking on Facebook or text "ChiquitaFun" to 66937 for the chance to win a family vacation for four, for five days and four nights to Walt Disney World® Resort near Orlando, Fla. In addition to the opportunity to win a magical vacation, families can visit www.facebook.com/ChiquitaSnacking for fun downloads like Disney Parks games and coloring pages. The Facebook site also has information about Chiquita healthy snacking products and how to plan a summer vacation to Walt Disney World® Resort including tips, videos and a Disney Parks Vacation Planning DVD. The promotion is being supported by a nationally distributed FSI, in-store POS plus a digital advertising campaign.
"We are excited to work with Walt Disney World® Resort to offer this opportunity for a family of four to create magical Disney Parks memories this summer," said Joe Huston, president Chiquita North America. "Working with Walt Disney World® Resort is an excellent way for us to promote our efforts to improve world nutrition and expand consumption of our great tasting, healthy products like Chiquita Bites."
"Parents know that there are just so many summers to create lifelong memories with their little ones before they are grown up and gone," said Scott Cassidy, senior vice president of Disney Parks Global Alliance Marketing. "So we are delighted that Chiquita is making this 'A Summer To Remember!' where a lucky family of four may win a magical, memorable Walt Disney World®  vacation, compliments of Chiquita Bites."
Chiquita Bites, a healthy option for on-the-go snacking, are available across the U.S. at retail grocery chains, and throughout the Walt Disney World® Resort.

About Chiquita Brands International, Inc.
Chiquita Brands (NYSE: CQB) is committed to Improving World Nutrition as a leading international marketer and distributor of high-quality fresh and value-added food products - from energy-rich bananas and other fruits to nutritious blends of convenient green salads.  The company markets its healthy, fresh products under the Chiquita® and Fresh Express® premium brands and other related trademarks.  With annual revenues of more than $3 billion, Chiquita employs more than 21,000 people and has operations in nearly 70 countries worldwide.  For more information, please visit http://www.chiquita.com/.


ABOUT WALT DISNEY WORLD® RESORT / THE WALT DISNEY CO.
Walt Disney World® Resort is a contiguous nearly 40-square-mile, world-class entertainment and recreation center located at Lake Buena Vista, Fla., 20 miles southwest of Orlando.  The Walt Disney Co. has a rich legacy of creativity and exceptional storytelling that brings families together in unique and memorable ways. Creative excellence is coupled with a strong commitment to community service and diversity. The Walt Disney Co. is dedicated to making a positive impact in communities around the world, with a primary focus on brightening the lives of children.

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