News Release

The Latest Cutting-Edge Technology Takes Center Stage in the "Cool Zone" at Material World/Technology Solutions/SPESA Expo

WHITE PLAINS, N.Y.--(BUSINESS WIRE)--May 7, 2007--Paxar Corporation (NYSE: PXR), a global leader in providing identification and tracking solutions to the retail and apparel industries, will showcase its new consumer-facing item-level RFID solution, magicmirror(TM), at this week's Material World show at the Miami Beach Convention Center. The Company will also share insights on the opportunity that item-level RFID presents for the marketplace at the panel session entitled, "RFID in Apparel & Footwear: What, Why, and How," taking place on Tuesday, May 8th at 1:30 p.m. EDT.

Mirror, Mirror on the Wall

For brands and retailers, magicmirror means the ability to touch customers on an emotional level and positively influence their purchasing decisions. When a customer or sales associate brings an RFID-tagged piece of clothing in front of the magicmirror, it automatically displays rich personalized information including brand messaging, garment description, size and color availability, as well as mix-and-match guides that suggest other items for accessorizing a wardrobe. When installed in the fitting room, customers can request immediate assistance from a salesperson by simply touching the magicmirror, without ever having to leave the room.

"Teaming up with industry-leading experience design partner thebigspace, and technology partners, Motorola and Infosys, has enabled Paxar to develop a turnkey consumer-facing RFID solution for the apparel and retail markets," said Chris Robins, vice president of trade marketing and member of the global RFID team at Paxar. "The integration of Paxar's custom-designed RFID labels and tags with thebigspace's rich media and content, Motorola's RFID readers and handheld devices, and Infosys' Smart Visual Merchandising applications for store operations and eCommerce, allows magicmirror to fully deliver the power of RFID technology and create a unique and innovative customer experience."

Visitors to Paxar's "Cool Zone" showcase in the Merchandising/Sales area at pavilion 670 and exhibition booth (#1700) in the Technology Solutions area of the Convention Center will be able to experience first-hand the effective mix of information, interactivity and fun the magicmirror offers.

"With the RFID magicmirror, retailers now have a unique opportunity to connect personally with their customers who have become more perceptive about the products and services they buy," added Robins. "Consumers are becoming increasingly savvy - they're accustomed to using technology in their daily lives, especially when shopping for items. To communicate with them in their digital language and engage them, the industry must find relevant, innovative technology that helps tell a brand story better. The magicmirror solution does that and is poised to become a huge driver of item-level RFID adoption as consumers are encouraged to interact with the positive features and experience the significant benefits RFID brings."

At the "RFID in Apparel & Footwear" session, Paxar's Director of RFID Global Program Development, Rick Bauer, will join other industry executives from Avery Dennison and Vue Technology to further weigh-in on the deployment of RFID at the supply chain and store levels - highlighting the ongoing success of retail leaders such as Marks & Spencer.

How RFID solutions like the magicmirror will impact the future is clear: They hold the power to enhance the often elusive and expensive customer service sought by so many retailers. When employed in the fitting room environment, magicmirror transforms this often forgotten back-space into a key decision and service area. And when combined with store operations and eCommerce processes it can ensure a seamless shopping experience in-store and online. magicmirror takes service delivery to a whole new level -- helping retailers to efficiently and cost-effectively meet their customers' needs.

This year's Three Great Events--Material World, Technology Solutions and SPESA Expo--will bring together machinery and equipment, fabric/findings, sourcing and information technology -- all under one roof. The triennial gathering is expected to see more than 10,000 members of the apparel industry, including over 500 exhibiting companies. For more information, please go to www.material-world.com.

About Paxar Corporation

Paxar Corporation is a global leader in providing identification and tracking solutions to the retail and apparel industries. It delivers solutions and services that help its customers sell more products and reduce their cost of doing business.

Paxar has 103 facilities in 40 countries with 12,000 employees worldwide. It turns out the most complete spectrum of apparel labels and tags, and manufactures printers with scanners that display and track data across the supply chain. Its web-based information services drive the exchange of vital customer information throughout the world. Paxar designs eye-catching brand identification labels for apparel and its comprehensive bar code and RFID solutions help wring more efficiency from inventory and supply-chain management. Paxar's security solutions help retailers and brand owners protect their merchandise from theft and counterfeit. And it makes the systems that enable manufacturers to print their own labels.

For more information on Paxar visit www.paxar.com.

MULTIMEDIA AVAILABLE:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5395955

CONTACT: Technical:
Paxar
Chris Robins, 914-697-6808
Chris.Robins@paxar.com
or
Media:
GW Communications
Dionne Manchester, 212-786-6068
dionne@GWCco.com

SOURCE: Paxar Corporation