Printer Friendly Version View printer-friendly version
<< Back
IGT, Strategy9 to Showcase Third-Party Casino Tournament Application for Server-Based Network at G2E

LAS VEGAS, Nov. 19 /PRNewswire-FirstCall/ -- International Game Technology (NYSE: IGT) and Strategy9 announced today that a third-party developed application has been successfully tested and integrated into IGT's server-based network. This innovative functionality will interface with IGT's sbX(TM) tournament concepts and is on display in IGT's booth at the Global Gaming Expo (G2E) through November 20 in Las Vegas.

"Within a short time of receiving IGT's sbX(TM) interface specifications, we were able to completely integrate our Slot Tournament Management System (STMS(TM)) application adding robust tournament management features to IGT's tournament concepts," said Strategy9's Chief Executive Officer, Andrew White. "The integration was so easy, it allowed us additional time to focus on new product development. Our automated tournament management solution will make it easier for operators to organize tournament events, as well as making the tournament registration process far more convenient for the player."

IGT plans to utilize the STMS(TM) integration with head-to-head and real-time tournament concepts that are in development to enhance scoring and ranking, and to award calculations.

IGT's sbX(TM) solution provides "plug and play" capabilities needed for third-party developers to deliver their applications to the market. This gives operators more choices and flexibility when it comes to offering players compelling reasons to visit their properties.

"By providing access to our system to innovative third-party developers, we're able to give casino operators more choices that meet their business objectives," said Rich Schneider, IGT Executive Vice President of Product Strategy. "The integration of Strategy9's proven STMS(TM) application is a great example of how we're committed to working with third-party developers to bring innovation to market. This type of cooperative spirit helps open up the industry to new technologies that otherwise would not be possible."

Schneider added, "We look forward to working with the Strategy9 team and other third parties to deliver compelling technologies using sbX(TM), our Experience Management solution."

International Game Technology ( is a global company specializing in the design, development, manufacturing, distribution, and sales of computerized gaming machines and network systems products.

Founded in 2000, Strategy9 has redefined marketing automation for the casino industry. With an integrated platform that includes a suite of casino optimized marketing tools, Strategy9 has empowered marketing professionals to leverage technology to improve return on investment in marketing promotions.

Statements in this release that are not historical facts are "forward looking" statements under the Private Securities Litigation Reform Act of 1995. Although IGT and Strategy9 believe that the expectations reflected in any of its forward-looking statements are reasonable, actual results could differ materially from those projected or assumed. Such forward-looking statements are subject to change and to inherent known and unknown risks and uncertainties. IGT and Strategy9 do not intend, and undertake no obligation, to update forward-looking statements to reflect future events or circumstances.

Information on risks and factors that could affect IGT's and Strategy9's business and financial results are included in their public filings made with the Securities and Exchange Commission.

SOURCE International Game Technology
CONTACT: Ed Rogich of International Game Technology, +1-702-669-8777,
Web Site: