Print Page  Close Window

Press Release
Los Angeles Times' Hero Complex and IMAX Collaborate for New Screening Series

IMAX(R) Signs on as Sponsor

LOS ANGELES, Apr 29, 2011 (GlobeNewswire via COMTEX) -- IMAX Corporation (NYSE:IMAX) (TSX:IMX) announced today the launch of a new screening series in conjunction with the Los Angeles Times' successful Hero Complex. IMAX will serve as the presenting sponsor of the series and, along with collaboration from various studio partners, anticipates multiple screenings throughout 2011. Exclusive to IMAX(R) theatres, the ongoing series will focus on upcoming tent-pole titles and will launch with an advance screening of Paramount Pictures' and Marvel Entertainment's Thoron May 4. The screenings are targeted at Hero Complex's extensive audience of fanboys and entertainment aficionados.

The award-winning Hero Complex, which debuted on latimes.com in 2008, is now reverse-published in The Times print edition and has grown into the go-to resource for all things geek. Pop culture writer Geoff Boucher has established himself as a highly-regarded expert within the genre community. The Hero Complex continues to assert itself into this niche market, hosting industry events such as convention panels, film festivals and interviews with A-list filmmakers. The site's traffic continues to grow, with over 1.1 million page views and exclusive feature coverage leveraging multiple media platforms.

"The Times and IMAX are both committed to delivering innovative solutions and providing great entertainment experiences for consumers," said The Times Chief Revenue Officer and Executive Vice President, Advertising, John O'Loughlin. "Pairing the 'wow' factor of IMAX theatres with the movies that Hero Complex's sci-fi, comic and superhero-loving fans embrace is sure to create must-attend events."

"The Los Angeles Times has built a great brand and a fantastic following with Hero Complex," said Greg Foster, Chairman and President of IMAX Filmed Entertainment. "Our upcoming slate is an exciting one and tailor-made for fanboys and the Hero Complex audience. The screening series will consist of those films which are best presented in the enhanced, immersive format that is The IMAX Experience(R)."

More information about the Hero Complex screening series can be found at http://herocomplex.latimes.com.

About IMAX Corporation

IMAX Corporation is one of the world's leading entertainment and technology companies, specializing in the creation and delivery of premium, awe-inspiring entertainment experiences. With a growing suite of cutting-edge motion picture and sound technologies, and a globally recognized entertainment brand, IMAX is singularly situated at the convergence of the entertainment industry, innovation and the digital media world. The industry's top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and as such, the IMAX network is among the most important and successful theatrical distribution platforms for major event films around the globe. The Company's new digital projection and sound systems - combined with a growing blockbuster film slate - are fueling the rapid expansion of the IMAX network in established markets such as North America, Western Europe, and Japan, as well as emerging markets such as China and Russia. IMAX theaters deliver the world's best cinematic presentations using proprietary IMAX(R), IMAX 3D(R), and IMAX DMR(R) (Digital Re-Mastering) technologies. IMAX DMR enables virtually any motion picture to be transformed into the unparalleled image and sound quality of The IMAX Experience(R).

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo and Shanghai. As of March 31, 2011, there were 528 IMAX theatres (408 commercial, 120 institutional) operating in 46 countries.

IMAX(R), IMAX(R) 3D, IMAX DMR(R), Experience It In IMAX(R), An IMAX 3D Experience(R) and The IMAX Experience(R) are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

The IMAX Corporation logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6469

This press release contains forward looking statements that are based on management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include, but are not limited to, general economic, market or business conditions, including the length and severity of the current economic downturn, the opportunities that may be presented to and pursued by the Company, competitive actions by other companies, the performance of IMAX DMR films, conditions in the in-home and out-of home entertainment industries, the signing of theatre system agreements, changes in law or regulations, conditions, changes and developments in the commercial exhibition industry, the failure to convert theatre system backlog into revenue, new business initiatives, investments and operations in foreign jurisdictions and any future international expansion, foreign currency fluctuations and the Company's prior restatements and the related litigation and investigation by the SEC and the ongoing inquiry by the OSC. These factors and other risks and uncertainties are discussed in the Company's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.

This news release was distributed by GlobeNewswire, www.globenewswire.com

SOURCE: IMAX Corporation

CONTACT: Entertainment Media:
IMAX Corporation - Santa Monica
Rebecca Klein
310-255-5656
rklein@imax.com
Principal Communications
Group - Los Angeles
Melissa Zuckerman/Paul Pflug
323-658-1555
melissa@pcommgroup.com
paul@pcommgroup.com
Investors:
IMAX Corporation - New York
Heather Anthony
212-821-0121
hanthony@imax.com
Business Media:
IMAX Corporation - New York
Ann Sommerlath
212-821-0155
asommerlath@imax.com
Sloane & Company - New York
Whit Clay
212-446-1864
wclay@sloanepr.com