IMAX Release Demonstrates Strong Legs
LOS ANGELES, Jul 26, 2010 (GlobeNewswire via COMTEX) --IMAX Corporation (Nasdaq:IMAX) (TSX:IMX), Warner Bros. Pictures and Legendary Pictures today announced that Inception, written and directed by Christopher Nolan ("The Dark Knight"), continued its strong performance during the second weekend in IMAX(R) theatres, generating $4.8 million on 197 IMAX screens domestically from Friday, July 23 through Sunday, July 25 for an estimated per-screen average of approximately $25,000. The film's domestic IMAX total has reached approximately $16.1 million.
The film also continued its strong IMAX performance internationally, generating more than $1.8 million from 52 screens, bringing the international IMAX total to approximately $3.2 million. The worldwide IMAX total reached approximately $19.2 million through its second weekend and is poised to cross the $20 million in worldwide IMAX gross box office milestone today.
"We are very pleased with our second weekend results, which demonstrate the legs that are characteristic of a Christopher Nolan IMAX release," said IMAX CEO Richard L. Gelfond. "The word of mouth the film is generating is continuing to translate into solid box office returns worldwide, and we're looking forward to continued success in the coming weeks."
"We're thrilled with the strong way Inception is holding its ground, which has become a calling card of Chris Nolan's body of work," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "We are also delighted that the IMAX theatre network is featuring one of the most talked about movies of the summer."
Inception, a contemporary sci-fi action film that travels around the globe and into the intimate and infinite world of dreams, has been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience(R) with IMAX DMR(R) technology.
About IMAX Corporation
IMAX Corporation is one of the world's leading entertainment technology companies, specializing in immersive motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world's best cinematic presentations using proprietary IMAX, IMAX(R) 3D, and IMAX DMR technology. IMAX DMR is the Company's groundbreaking digital re-mastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience. The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of March 31, 2010, there were 438 IMAX theatres (316 commercial, 122 institutional) operating in 47 countries.
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IMAX(R), IMAX(R) 3D, IMAX DMR(R), An IMAX 3D Experience(R) and The IMAX Experience(R) are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imaxnews) and YouTube (www.youtube.com/imaxmovies).
This press release contains forward looking statements that are based on management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include ongoing discussions with the SEC and OSC relating to their ongoing inquiries and the Company's accounting, the performance of films, the signing of theatre system agreements, the viability of new technologies, businesses and products, the timing of theatre system deliveries, the mix of theatre systems shipped, the timing of the recognition of revenues and expenses on film production and distribution agreements, risks arising from potential material weaknesses in internal control over financial reporting and fluctuations in foreign currency and in the large format, general commercial exhibition and out-of-home entertainment markets. These factors and other risks and uncertainties are discussed in the Company's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.
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SOURCE: IMAX Corporation
CONTACT: IMAX Corporation, New York
Principal Communications Group, Los Angeles
Sloane & Company, New York