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IMAX Unveils and Announces First Sale of New Theatre System Targeted to Multiplex Theatres

LAS VEGAS, Mar 3, 2003 /PRNewswire-FirstCall via COMTEX/ --

Jack Loeks Theatres Becomes the First Commercial Exhibitor to Sign Deal to Install IMAX(R) MPX(TM) in a Suburban Multiplex

IMAX Corporation (Nasdaq: IMAX; TSE: IMX) announced today that it has officially launched its new large-format theatre system designed specifically for use in multiplex theatres. Known as IMAX(R) MPX(TM), this new lower cost system allows commercial exhibitors to add an IMAX(R) theatre to an existing multiplex or to retrofit two existing multiplex auditoriums into an IMAX theatre. The development advances the Company's commercial strategy and is expected to have a significant impact on the growth of the commercial IMAX theatre network. The Company also announced that Jack Loeks Theatres Inc. has signed an agreement for the new theatre system, making the exhibitor the first to order the IMAX MPX. The new theatre will be added as part of a multiplex and is expected to open by first quarter 2004.

IMAX MPX is a new, lighter and easier to use IMAX projection system with lower cost theatre geometries which should significantly reduce construction, installation, facility and operating costs. It will enable more commercial exhibitors to add IMAX theatres in a cost-effective manner and broaden the potential audience for IMAX films, including both Hollywood event films that have been digitally re-mastered into 15/70 format using the Company's proprietary IMAX(R) DMR(TM) technology, as well as traditional 2D and IMAX(R)3D films.

The announcement was made on the opening day of ShoWest, the largest annual convention for the motion picture industry, where both Richard L. Gelfond and Bradley J. Wechsler, co-Chairmen and co-CEOs of IMAX Corporation, will be speaking in front of over 500 motion picture professionals and theatre owners. Following the luncheon, IMAX has scheduled meetings with exhibitors from around the world for more detailed discussions about the new IMAX theatre system.

"IMAX MPX is a new system which should enable us to grow our network much more rapidly with commercial exhibitors," said Messrs. Gelfond and Wechsler. "We have removed many of the barriers to entry into the commercial IMAX theatre business and are confident that this will have a significant impact on the number of our theatre signings and installations, growing our business and positively impacting our financial performance. We are very pleased to have Jack Loeks Theatres Inc. as the first exhibitor to sign on for the IMAX MPX system. We are confident that this new system offers the best presentation in cinema and when combined with IMAX DMR films, will make IMAX theatres even more attractive as a new release window for major Hollywood event films."

"We have been extremely pleased with the performance of our existing IMAX theatre in Grand Rapids, Michigan, and are now thrilled to have a product that will enable us to bring IMAX to even more markets," added John D. Loeks, CEO, Jack Loeks Theatres, Inc. "The economics of adding IMAX theatres have been significantly improved, making the return on investment even more attractive, particularly in smaller markets. We are also incredibly excited about the potential of IMAX DMR and feel that this is the way that our customers will want to see event films. We strongly believe that the IMAX brand and The IMAX Experience(R) help to differentiate our multiplexes from our competitors."

In 2002, IMAX introduced its revolutionary proprietary IMAX DMR (Digital Re-mastering) technology, making it possible for virtually any 35mm live-action film to be transformed into the unparalleled image and sound quality of The IMAX Experience. The first two IMAX DMR films -- Apollo 13 The IMAX Experience and Star Wars(R): Episode II Attack of the Clones The IMAX Experience -- enjoyed highly acclaimed runs in IMAX theatres, serving to position the IMAX theatre network as a potential new release window for live-action event Hollywood films. The IMAX MPX system has the ability to significantly increase the size of that release window, enabling studios to attract new audiences and increase the overall box office for the title they are distributing.

The IMAX MPX projection system projects 15/70 film, the largest and clearest film format in the world, onto screens up to 70ft. x 44ft. that are curved and tilted forward to further immerse the audience. The theatres, which can seat up to 350 people, will utilize IMAX's proprietary sound system, comprised of multi-channel uncompressed 24bit digital audio. The projector is capable of playing both 2D (long version) and 3D films, and installs into a standard 35mm projection booth.

About Jack Loeks Theatres, Inc.:

Jack Loeks Theatres, Inc., a West Michigan, family-owned business since 1944, operates 103 screens in eight locations in central and western Michigan, including the IMAX Theatre at Celebration Cinema, which also has 17 - 35mm screens. Other locations include Studio 28 in Grand Rapids; the Celebration Cinema in Lansing; the Celebration Cinema Benton Harbor/St. Joseph, the Celebration Cinema in Mt. Pleasant and the Cinema Carousel in Muskegon, Michigan.

About IMAX Corporation:

Founded in 1967, IMAX Corporation is one of the world's leading entertainment technology companies. IMAX's businesses include the creation and delivery of the world's best cinematic presentations using proprietary IMAX and IMAX(R) 3D technology, and the development of the highest quality digital production and presentation. IMAX has developed revolutionary technology called IMAX DMR (Digital Re-mastering) that makes it possible for virtually any 35mm film to be transformed into the unparalleled image and sound quality of The IMAX Experience. The IMAX brand is recognized throughout the world for extraordinary and immersive family experiences. As of December 2002, there were more than 230 IMAX theatres operating in 32 countries. More than 700 million people have seen an IMAX presentation since the medium premiered in 1970.

IMAX(R), IMAX(R) 3D, IMAX(R) DMR(TM) and The IMAX Experience(R) are trademarks of IMAX Corporation. More information on the Company can be found at

This press release contains forward looking statements that are based on management assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include the timing of theatre system deliveries, the mix of theatre systems shipped, the timing of the recognition of revenues and expenses on film production and distribution agreements, the viability of new businesses and products, and fluctuations in foreign currency and in the large format and general commercial exhibition market. These factors and other risks and uncertainties are discussed in the Company's Annual Report on Form 10-K for the year ended December 31, 2002 and in the subsequent reports filed by the Company with the Securities and Exchange Commission.

SOURCE IMAX Corporation

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Theaters Inc., +1-616-447-4226, or; or
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