Jeanne Lottie, a name synonymous with fun and fashion handbags, will launch her new signature fragrance Diamant Rose at Sears Toronto Eaton Centre today. Diamant Rose is a captivating bouquet of fragrant delights, a true sensory pleasure with an abundance of floral lightness, fused with heady exotica.

"Jeanne Lottie represents one of the most widely recognized names in the Canadian and International Fashion scenes," says Idalia Farrajota, Vice-President Apparel & Accessories, Sears Canada Inc. "Jeanne Lottie's signature fragrance Diamant Rose is an important addition to Sears portfolio of brands and embodies the very best there is in beauty. We are proud to offer the fragrance to our customers in a continued effort to provide them with products to match their lifestyle needs."

Created and designed in France and made in Canada exclusively for Jeanne Lottie, Diamant Rose - Pink Diamond in English - evokes the joie de vivre spirit inspired by the Canadian designer's brand philosophy of true happiness.

"Women are all like pink diamonds - natural, beautiful, strong and precious," says Jeanne Lottie, designer. "My fragrance evokes the very same qualities; an exquisite fragrance, found in a beautifully hand-crafted and vintage-inspired crystal bottle. The crystal bottle shaped like a handbag, is also a collector's piece that can be beautifully displayed on your boudoir."

The new fragrance, which is exclusive to Sears Canada, retails for $85 for the collectible set, and $28 for the refill, and is available in Sears department stores nationwide and on-line at www.sears.ca.

Sears Canada is a multi-channel retailer with a network of 197 corporate stores, 183 dealer stores, 51 home improvement showrooms, over 1,800 catalogue merchandise pick-up locations, 106 Sears Travel offices and a nationwide home maintenance, repair, and installation network. The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online at www.sears.ca.

SOURCE: Sears Canada Inc.

Katarina Kristanic, Sears Canada Inc., (416) 941-4424, katarina.kristanic@sears.ca