|Sears Launches Weir Golf(TM) Men's Fall Fashion Collection|
Available exclusively at Sears
TORONTO, Sept. 6 /CNW/ - Seven-time PGA Champion and 2003 Masters Champion, Mike Weir, today debuted his Fall men's wear collection, Weir Golf, at Sears on Robson with a meet and greet autograph session with his fans.
The Weir Golf apparel line is designed with the direction of Mike Weir himself, by a golfer, for a golfer, with a golfer's lifestyle in mind. Pieces are stylish and comfortable and are designed to be worn on the green or for casual off-the-course activities.
The 2005 Fall Weir Golf collection is divided into three separate categories: Sportswear, Golfwear and Activewear. Each collection embodies the style and sophistication of Mike Weir - a classic colour palette, premium quality fabrics and innovative design.
"Mike Weir continues to build his reputation internationally as one of the world's best golfers," says Brent Hollister, Chairman and CEO, Sears Canada Inc. "We are proud of our association with him and with the success of the brand which was no doubt attributed to its quality and value together with the style and excellence associated with its namesake."
Sportswear: knits, sports shirts, sweaters and pants that can be mixed and matched to create an easy yet modern look. The colour palette is grounded in black, grey and blue and is accented with aubergine, palm leaf green and amber gold. Fabrics include Cotton and Pima Cotton in the knits and sports shirts, Merino Wool, Cashmere, and Silk/Cotton blends in the sweaters, and a Stretch Corduroy and Stretch Denim in pants.
Golfwear: golf specific items, primarily knit tops, with clean styling suitable to wear both on an off the green as well as some warmer layering pieces. Included is the "Cool Effect" feature on some of the knits in this group which use moisture wicking technology to enhance comfort and performance. The colour palette includes basic black, navy, and jute with lime, soft pink and cayenne accents. Fabrics include Double Mercerized Cotton, Pima Cotton, and Cotton/Polyester blends which feature the "Cool Effect" technology.
Activewear: small group of basic pieces designed for comfort and performance centered around a group of short and long sleeve printed tees in a bright colour palette of orange, cobalt, poppy, sunflower, and spring green. Fabrics are primarily Cotton and Cotton/Spandex blends.
The Weir Golf brand of men's wear and golf accessories is available exclusively at Sears department stores across Canada, in catalogue, and online at www.sears.ca.
Sears Canada, the retailer with the most extensive multi-channel network in the country, began serving customers in 1953. The Company has 41,000 associates and, in an independent consumer survey, ranks high in customer service, trust, respect, and quality products and services. There is a Sears location within a 10-minute drive of 93% of Canadians, and Sears is dedicated to providing them with quality merchandise and exceptional service coast to coast through its 122 full-line department stores, 217 off-mall stores, 62 home improvement showrooms, over 2,200 catalogue merchandise pick-up locations, 113 Sears Travel offices and a nationwide home maintenance, repair, and installation network. The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online at www.sears.ca.
For further information: Eliana Cugini, Sears Corporate Communications, (416) 941-4426, email@example.com