|Sears Canada Launches Online Shopping Pilot Sears WebTV|
|- an innovative way to provide solutions for everyday living -|
TORONTO, Jul 21, 2005 (Canada NewsWire via COMTEX) -- Sears Canada Inc. (TSX: SCC) today launched an online shopping program called Sears WebTV - www.searswebtv.ca. This on-demand point-and-click webcast is designed to help Sears internet shoppers with solutions for everyday living by showcasing innovative merchandise benefits from trend advice to great home fashions and apparel for shoppers on a budget, and more.
"Sears WebTV is a pilot shopping program that is intended to support Sears Value strategy to become a leader in providing consumers with innovative products that offer quality and value at a great price, while promoting business categories in which Sears has an authority position," said Frank Rocchetti, Senior Vice-President, Merchandising and Marketing, Sears Canada. "Sears online product selection is synergistic with the show's content, effectively demonstrating the merchandise value and benefits allowing customers to make informed decisions about their purchase."
Sears WebTV programs feature eight merchandise categories at a time. The programs are 30 minutes long and are hosted by designer Sandra Gayle, best known for her work on HGTV's Design Challenge. The programs feature such experts as four time aerobic champion, Sharon Mann, who explains the various benefits, quality and value of Sears merchandise in an entertaining and informative format. In addition, an image and price of the featured product is readily available if shoppers want to learn more about the product or wish to purchase it.
"This new online shopping program is a key differentiator for us," says Rocchetti. "We look forward to reviewing the data from the results in hopes that we can continue to refine the program and provide an even better shopping experience for our online customers while seeing a positive return on investment."
Sears Canada, the retailer with the most extensive multi-channel network in the country, began serving customers in 1953. The Company has 41,000 associates and, in an independent consumer survey, ranks high in customer service, trust, respect, and quality products and services. There is a Sears location within a 10-minute drive of 93% of Canadians, and Sears is dedicated to providing them with quality merchandise and exceptional service coast to coast through its 122 full-line department stores, 217 off-mall stores, 62 home improvement showrooms, over 2,200 catalogue merchandise pick-up locations, 113 Sears Travel offices and a nationwide home maintenance, repair, and installation network. The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online at www.sears.ca.
Christine Hudson, Sears Canada Inc.,