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Media Advisory - Sears Canada - First Quarter 2004 Results

Conference Call and Live Webcast

TORONTO, Apr 19, 2004 (Canada NewsWire via COMTEX) --

    WHAT/WHEN:  First Quarter Results Released   Wednesday, April 21st, 2004
                                                       8:30 a.m. EST

                Analyst Conference Call          Wednesday, April 21st, 2004
                                                       2:00 p.m. EST

                Sears Canada invites the media, members of the financial
                community and shareholders to listen to the analyst
                conference call by calling 1-800-565-0813 or by logging on to
                www.sears.ca, select Corporate Info, then Investor
                Information from the "Express Menu", click on "Sears Canada
                Inc. First Quarter Webcast - Live" or visit the Canada
                Newswire website at www.newswire.ca/webcast/.

                Call playback will be available from Wednesday, April 21st,
                2004 at 4:30 p.m. until Wednesday, April 28th, 2004 at 12:00
                midnight.  To access playback, please call 1-866-518-1010.

                The conference call webcast will be archived at www.sears.ca,
                click on Corporate Info, then Investor Information from the
                "Express Menu", click on "Sears Canada Inc. First Quarter
                Webcast-Archive."

    SCHEDULED COMPANY
    SPEAKERS ON CONFERENCE CALL:  Mark A. Cohen
                                  Chairman and Chief Executive Officer
                                  Sears Canada Inc.

                                  John Butcher
                                  Executive Vice-President and Chief
                                  Financial Officer
                                  Sears Canada Inc.

VIEW ADDITIONAL COMPANY-SPECIFIC INFORMATION: http://www.newswire.ca/en/releases/orgDisplay.cgi?okey=58312

CONTACT:          For further information: Contact: Vincent Power, Sears Canada Inc.,
                  (416) 941-4422, vpower(at)email.sears.ca

News release via Canada NewsWire, Toronto 416-863-9350  

Copyright (C) 2004 CNW, All rights reserved

SOURCE: Sears Canada Inc.