|Media Advisory - Sears National Kids Cancer Ride Cyclists Riding Across Canada to Help Fight Kids Cancer Arrive in Toronto Friday, September 16|
TORONTO, Sep. 15, 2011, 2011 (Canada NewsWire via COMTEX) --
September is Childhood Cancer Awareness Month
WHAT: Cyclists Riding Across Canada to Fight Childhood Cancer arrive in Toronto for official Welcoming Ceremony with kids and public WHEN: Friday, September 16, 2011 1:45 p.m. WHERE: Yonge-Dundas Square (corner of Yonge and Dundas Across from Sears) WHO: Dr. David Malkin, Senior Staff Oncologist and Senior Scientist, Hospital for Sick Children (SickKids) Calvin McDonald, President & CEO, Sears Canada Jeff Rushton, Founder, Coast to Coast Against Cancer Foundation Child ambassadors who will share their personal stories dealing with pediatric cancer
Fifteen national relay riders are cycling across Canada in the Sears National Kids Cancer Ride to help raise money and awareness in the battle against childhood cancer during Childhood Cancer Awareness Month this September. Now in its fourth year, the Sears National Kids Cancer Ride is the longest charitable cycling event of its kind in the world.
The riders will make their way up Yonge Street led by a pace car with Ben, Sears Charity Bear, aboard. Among the riders is 17-year-old cancer survivor Josh Nelson of Cambridge, Ontario, who is riding a tandem bike across Canada with another rider to "prove that there is hope and there is life after cancer." Following official ceremonies at Yonge-Dundas Square, people are invited to sign the riders T-shirts, which the Riders hope to have completely covered with signatures at the end of their journey. Other activities throughout the day include a special Inside Ride event on stationary bikes at the Square, followed by an Evening of Hope ceremony at the CN Tower, culminating with a special lighting of the tower in gold.
Cancer is the leading cause of disease-related death in children in Canada. Each year, about 1,500 children are diagnosed with cancer, 25 per cent of which are treated at SickKids.
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SOURCE: Sears Canada Inc.
Eliana Cugini John McGrath Sears Canada PRCommunications Inc email@example.com firstname.lastname@example.org 416-941-4426 416-876-3945