corporate info

TORONTO, Sep. 15, 2011, 2011 (Canada NewsWire via COMTEX) --

September is Childhood Cancer Awareness Month

WHAT:   Cyclists Riding Across Canada to Fight Childhood Cancer arrive
        in Toronto for official Welcoming Ceremony with kids and public



WHEN:   Friday, September 16, 2011
        1:45 p.m.



WHERE:  Yonge-Dundas Square
        (corner of Yonge and Dundas Across from Sears)



WHO:    Dr. David Malkin, Senior Staff Oncologist and Senior Scientist,
        Hospital for Sick Children (SickKids)
        Calvin McDonald, President & CEO, Sears Canada
        Jeff Rushton, Founder, Coast to Coast Against Cancer Foundation
        Child ambassadors who will share their personal stories dealing
        with pediatric cancer

Fifteen national relay riders are cycling across Canada in the Sears National Kids Cancer Ride to help raise money and awareness in the battle against childhood cancer during Childhood Cancer Awareness Month this September. Now in its fourth year, the Sears National Kids Cancer Ride is the longest charitable cycling event of its kind in the world.

The riders will make their way up Yonge Street led by a pace car with Ben, Sears Charity Bear, aboard. Among the riders is 17-year-old cancer survivor Josh Nelson of Cambridge, Ontario, who is riding a tandem bike across Canada with another rider to "prove that there is hope and there is life after cancer." Following official ceremonies at Yonge-Dundas Square, people are invited to sign the riders T-shirts, which the Riders hope to have completely covered with signatures at the end of their journey. Other activities throughout the day include a special Inside Ride event on stationary bikes at the Square, followed by an Evening of Hope ceremony at the CN Tower, culminating with a special lighting of the tower in gold.

Cancer is the leading cause of disease-related death in children in Canada. Each year, about 1,500 children are diagnosed with cancer, 25 per cent of which are treated at SickKids.

To view this news release in HTML formatting, please use the following URL: http://www.newswire.ca/en/releases/archive/September2011/15/c3690.html

SOURCE: Sears Canada Inc.

Eliana Cugini    John McGrath     Sears Canada   PRCommunications Inc
ecugini@sears.ca   john@prcommunicationsinc.com     416-941-4426   416-876-3945