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| Media Alert/Photo Opportunity - 50 cyclists riding across Canada for kids cancer - led by teen cancer survivor - arrive at Toronto's Hospital for Sick Children |
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WHERE: The Hospital for Sick Children (University Avenue front lawn)
------ 555 University Avenue, Toronto
WHEN: 12:30pm, Friday, June 13, 2008
-----
WHO: 50 national cyclists participating in the Sears National Kids
---- Cancer Ride, SickKids patients,
SickKids Haemotology/OncologyChief, Sears President &CEO, ride
organizers.
PHOTO OP: Cyclists will sign a giant card for patients at the hospital,
--------- before heading to a celebratory event at
Trinity Square at the Toronto Eaton Centre.
Patients will come out to offer
their best wishes to the riders.
>>
The Sears National Kids Cancer Ride, a marathon 19-day journey across Canada to help raise money and awareness for childhood cancer, arrives in Toronto Friday, June 13, 2008, with a special card-signing ceremony at The Hospital for Sick Children. The 4 foot by 5 foot card will be left at the hospital. The riders, including 16-year-old Andy Brooks of Oakville, ON, a cancer survivor whose 13-year battle with the disease and its treatments left him legally blind and with intractable epilepsy, will then head to a public celebration at Trinity Square at the Eaton Centre, beginning at 1:30 p.m. The festivities there include words of encouragement from Toronto Mayor David Miller and Ontario's Lt. Gov., The Honourable David C. Onley, as well as a free concert featuring bands such as Hello Beautiful, Crash Parallel, Fairground, Photocell and The Flints. SOURCE: Sears Canada Inc. John McGrath, PR Communications Inc., (416) 876-3945, john@prcommunicationsinc.com; Eliana Cugini, Sears Canada, (416) 941-4426, ecugini@sears.ca |
