|Media Alert/Photo Opportunity - 50 cyclists riding across Canada for kids cancer - led by teen cancer survivor - arrive at Toronto's Hospital for Sick Children|
<< WHERE: The Hospital for Sick Children (University Avenue front lawn) ------ 555 University Avenue, Toronto WHEN: 12:30pm, Friday, June 13, 2008 ----- WHO: 50 national cyclists participating in the Sears National Kids ---- Cancer Ride, SickKids patients, SickKids Haemotology/OncologyChief, Sears President &CEO, ride organizers. PHOTO OP: Cyclists will sign a giant card for patients at the hospital, --------- before heading to a celebratory event at Trinity Square at the Toronto Eaton Centre. Patients will come out to offer their best wishes to the riders. >>
The Sears National Kids Cancer Ride, a marathon 19-day journey across Canada to help raise money and awareness for childhood cancer, arrives in Toronto Friday, June 13, 2008, with a special card-signing ceremony at The Hospital for Sick Children. The 4 foot by 5 foot card will be left at the hospital. The riders, including 16-year-old Andy Brooks of Oakville, ON, a cancer survivor whose 13-year battle with the disease and its treatments left him legally blind and with intractable epilepsy, will then head to a public celebration at Trinity Square at the Eaton Centre, beginning at 1:30 p.m. The festivities there include words of encouragement from Toronto Mayor David Miller and Ontario's Lt. Gov., The Honourable David C. Onley, as well as a free concert featuring bands such as Hello Beautiful, Crash Parallel, Fairground, Photocell and The Flints.
SOURCE: Sears Canada Inc.
John McGrath, PR Communications Inc., (416) 876-3945, firstname.lastname@example.org; Eliana Cugini, Sears Canada, (416) 941-4426, email@example.com