MINNEAPOLIS--(BUSINESS WIRE)--Oct. 5, 2009--
Kids today are saving for college and a car, says U.S. Bank (NYSE: USB),
which recently surveyed 1,500 of its customers between ages 5 to 12. The
state of the economy has not been lost on its young savers, who are
setting goals and socking away windfalls from birthdays and earnings
from babysitting or other duties.
By the end of October, 100 of those U.S. Bank savers will be on their
way to achieving their goal, as each will receive $100 from U.S. Bank by
participating in its “What are Kids Savings For?” contest.
U.S. Bank launched the program to make a lasting impression on its
youngest customers, and has been featuring some of their responses on
the bank’s website, www.usbank.com/whatarekidssavingfor.
U.S. Bank tallied all its young saver responses for this current top 10
1) College (30%)
2) Car (15%)
3) Pet (10%)
4) Trip (9%)
5) Video Game System (8%)
6) Helping Others (7%)
7) IPod (6%)
8) Laptop (5%)
9) Musical Instrument (4%)
10) Cell Phone (3%) or Other (3%)
How do these young depositors plan to reach their goal? Doing extra
chores, collecting change and babysitting were listed most often.
Children ages five to twelve years old are still eligible to
participate. Entry forms are available at any U.S. Bank branch through
the end of October, and 100 winners will be selected through an online
employee poll. U.S. Bank has a long history of encouraging saving at all
ages, and hundreds of its employees visit local classrooms to teach kids
how they can make saving part of their everyday lives.
U.S. Bancorp (NYSE: USB), with $266 billion in assets, is the parent
company of U.S. Bank, the 6th largest commercial bank in the United
States. The company operates 2,850 banking offices and 5,173 ATMs in 24
states, and provides a comprehensive line of banking, brokerage,
insurance, investment, mortgage, trust and payment services products to
consumers, businesses and institutions. Visit U.S. Bancorp on the web at usbank.com.
Source: U.S. Bank
U.S. Bank Media Relations
Lisa H. Clark, 608-877-7517