PORTLAND, Ore.--(BUSINESS WIRE)--Jan. 30, 2007--U.S. Bank is
investing in Oregon in 2007 and rolling-out a new "PowerBank" strategy
aimed at solidifying its place as the bank of choice for Oregonians.
U.S. Bank will hire more than 400 new employees by the end of 2007 as
a result of the PowerBank initiative. Approximately 100 new hires have
already taken place. The new hires will be in the branch offices,
primarily in the teller position, all focused on better service for
In addition to increased staff, Oregonians will also see extended
hours, new and refurbished branch offices, enhanced ATMs, self-serve
coin counters, a new small business service center, a banking program
for kids, a retiree program, a team dedicated to identifying and
resolving service issues, regular customer surveys, and increased
print and broadcast advertising.
"Every line of business will introduce new services or offerings
as a result of PowerBank," said Malia Wasson, president of U.S. Bank
in Oregon. "Even more importantly, PowerBank is not just a Portland
initiative. Its scope will reach across Oregon affecting all of our
customers, employees, retirees and others who have an interest in U.S.
Bank. We're excited about the investments that we are about to make
and are confident that Oregonians will be pleased with the results."
U.S. Bank has 203 offices in Oregon and southwest Washington far
outpacing all competitors. The company also employs more than 4,700
residents, which will increase to more than 5,000 by the end of 2007.
The official launch of U.S. Bank's PowerBank initiative is April 30,
U.S. Bancorp (NYSE:USB), with $219 billion in assets, is the 6th
largest financial holding company in the United States. The company
operates 2,472 banking offices and 4,841 ATMs, and provides a
comprehensive line of banking, brokerage, insurance, investment,
mortgage, trust and payment services products to consumers, businesses
and institutions. U.S. Bancorp is the parent company of U.S. Bank.
Visit U.S. Bancorp on the web at usbank.com.
CONTACT: U.S. Bank
Teri Charest, 612-303-0732
SOURCE: U.S. Bank