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U.S. Bank Checking That Pays Cash Bonus Customers Can Earn More Rewards with New Program

MINNEAPOLIS--(BUSINESS WIRE)--Oct. 3, 2006--Millions of U.S. Bank customers who are enrolled in the Checking That Pays Cash Bonus Check Card reward program will now earn an even bigger cash reward automatically at select retailers through the new U.S. Bank Premium Rewards program.

Customers will earn up to a 25 percent cash reward or more when they make non-PIN purchases using their U.S. Bank Cash Bonus Visa Check Card at more than 120 select national retailers, including OfficeMax, toysrus.com, T.G.I. Friday's(R) and Apple iTunes. Customers will be able to earn Premium Rewards at the store, online or on phone orders depending upon how the retailer has agreed to participate. That's on top of the quarter-percent cash reward currently earned on all signature transactions.

"U.S. Bank has been rewarding customers with its Checking That Pays check card rewards for more than a decade and our customers love the program. We're always looking for new ways to bring more value to our customer and now, with our new Premium Rewards enhancement, signature purchases are even more rewarding and it's seamless to the customer," said Cheryl Hintz, vice president of debit product management at U.S. Bank. "It's free, it's easy, and the rewards apply with no additional effort or cost to the customer."

For maximum customer security, customers must enroll in U.S. Bank Internet Banking to access the Premium Rewards website at www.premiumrewards.usbank.com. Once enrolled, customers can access the site to view offers, shop with online partners and utilize the popular shopping cart feature, which allows customers to purchase movie and theme park tickets right on the Premium Rewards site. To earn Premium Rewards for online purchases, customers must purchase through special links at www.premiumrewards.usbank.com.

Customers can also view their Premium Reward earnings, both pending and earned, at www.premiumrewards.usbank.com under the rewards summary page. All earned Premium Rewards are automatically credited to the customer's Cash Bonus reward account by the first of each month. Customers can redeem their cash reward on demand after $5 has been accrued.

Premium Rewards is an enhancement to the Cash Bonus Check Card reward program and is available to both consumer and business customers. Cash Bonus is one of many reward options offered by U.S. Bank through its Checking That Pays program, which offers options under four categories including cash, merchandise, travel and affiliation.

U.S. Bancorp (NYSE:USB), with assets of $213 billion, is the 6th largest financial holding company in the United States. The company operates 2,434 banking offices and 4,966 ATMs, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp is the parent company of U.S. Bank. Visit U.S. Bancorp on the web at www.usbank.com.

CONTACT: U.S. Bank Media Relations
Teri Charest, 612-303-0732
teri.charest@usbank.com

SOURCE: U.S. Bank

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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