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Grand Ole Opry Names U.S. Bank as Partner Sponsor

NASHVILLE, Tenn.--(BUSINESS WIRE)--Sept. 20, 2006--The Grand Ole Opry(R) will name U.S. Bank(R) as an official Partner Sponsor during its 6:30 p.m. performance this Saturday, Sept. 23. As a Partner Sponsor, the company will become an integrated part of the Opry with advertising on Opry performances as well as brand association in Opry print, radio, and television advertising; on the Opry's website; and in numerous other assets.

U.S. Bank has 40 offices in the Nashville area, including 13 locations in Publix stores, and locally employs 250 people. Nationwide, it has 2,434 banking offices and 4,966 ATMs across 24 states.

"We are pleased to welcome one of this country's premier financial institutions as an Opry Partner Sponsor," said Steve Buchanan, Gaylord Entertainment senior vice president. "We look forward to a robust relationship that allows us both to extend our reach and presence across Middle America."

Ward Wilson, U.S. Bank Nashville market president, added, "U.S. Bank is pleased to support The Grand Ole Opry and its rich tradition of showcasing world-class country music performers. We have deep roots and a strong commitment to Nashville, and as part of the sixth largest bank in America, have the resources as well as friendly and accountable employees who provide a myriad of quality financial services."

Executives from the companies will formally announce the sponsorship on the Opry stage during the Opry's Saturday 8:00 p.m. segment. U.S. Bank will join Martha White(R) as an official Opry Partner Sponsor. Cracker Barrel Old Country Store(R) was named the Opry's first-ever Presenting Sponsor in Oct. 2004.

As part of its sponsorship unveiling, U.S. Bank will treat many of its employees to a night at the Opry, featuring artists Big & Rich, Pat Green, Jimmy Dickens, Cowboy Troy, Danielle Peck, and more.

About the Grand Ole Opry
The Grand Ole Opry presents the best in country music live every week from Nashville, Tenn. A uniquely American experience for 80 years, the Opry can be heard on 650 WSM-AM and www.opry.com. The syndicated weekly program, "America's Grand Ole Opry Weekend," airs on more than 200 country radio stations across the country and on the American Forces Radio Network, and "Grand Ole Opry Live" airs each weekend on GAC: Great American Country. The Grand Ole Opry is owned by Gaylord Entertainment (NYSE:GET), a Nashville-based hospitality and entertainment company that also owns and operates Gaylord Hotels and ResortQuest. For more information, visit www.opry.com or www.gaylordentertainment.com.

About U.S. Bank
U.S. Bancorp (NYSE:USB), with assets of $213 billion, is the sixth-largest financial holding company in the United States. The company operates 2,434 banking offices and 4,966 ATMs, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp is the parent company of U.S. Bank. Visit U.S. Bancorp on the web at www.usbank.com

CONTACT: Schmidt Relations
Darlene Bieber, 615-846-3878 phone
darlene@schmidtpr.com
or
U.S. Bank
Lisa Clark, 608-877-7517 phone
888-437-8620 pager
lisa.clark2@usbank.com

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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