MANKATO, Minn.--(BUSINESS WIRE)--June 16, 2006--A nurse from
Mankato, Minn., Dawn Carson, won $10,000, courtesy of an online
sweepstakes that took place during U.S. Bank's "How many stars does
your bank have" branding campaign that launched in early April. Carson
received her $10,000 prize during a celebration event at the U.S. Bank
branch, located at 312 Raintree Road in Mankato, on Thursday, June 15.
U.S. Bank promoted the new campaign with the online sweepstakes,
the "How Many Stars Trivia Challenge" on www.usbank.com that awarded a
$50 Visa gift card to 10 winners daily and entered the participants in
a sweepstakes for $10,000. Carson was one of more than 86,000 people
from the United States who entered the sweepstakes.
"I found out about the sweepstakes from the U.S. Bank ads on
television," stated Carson. "I also received an e-mail from U.S. Bank
and clicked on the link to the sweepstakes entry form. It was very
easy to enter, and I didn't think twice about it afterwards. Somebody
always wins, but never me! I am very happy to win and the money comes
at a good time."
Carson said she has been a U.S. Bank customer for 13 years, since
she was a student at Minnesota State University-Mankato. "U.S. Bank
has convenient options for banking, which is nice," said Carson.
"U.S. Bank is very happy for Dawn, and we're thrilled that a
customer in Mankato won," said Todd Loosbrock, market president for
U.S. Bank in Mankato. "U.S. Bank has been a committed member of
Mankato community since 1868. When something wonderful like this
happens to one of your customers, you can't be anything but very happy
for her."
U.S. Bank, home of the Five Star Service Guarantee, began a new
branding campaign aimed at attracting new customers by challenging
them to think about the service they receive from their current bank
and asking, "How many stars does your bank have?" The campaign
coincided with the 10-year anniversary of the company's exclusive Five
Star Service Guarantee and kicked off a celebration of its own stars -
the nearly 50,000 employees who deliver great service to U.S. Bank
customers day after day.
The television spots centered around the theme that customers
should expect five star service from their bank. The commercials take
a light-hearted look at situations where service at other banks is
anything but five star. Each spot ends with the reminder that U.S.
Bank provides fast decisions, great products and personal service with
Five Star Service Guaranteed. The television spots are airing on 292
stations in 24 states.
U.S. Bancorp (NYSE: USB), with assets of $210 billion, is the 6th
largest financial holding company in the United States. The company
operates 2,430 banking offices and 4,941 ATMs, and provides a
comprehensive line of banking, brokerage, insurance, investment,
mortgage, trust and payment services products to consumers, businesses
and institutions. U.S. Bancorp is the parent company of U.S. Bank.
Visit U.S. Bancorp on the web at www.usbank.com.
CONTACT: U.S. Bank
Amy Frantti, 612-303-0733
SOURCE: U.S. Bank
