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Mankato, Minnesota Woman Wins $10,000 from U.S. Bank

MANKATO, Minn.--(BUSINESS WIRE)--June 16, 2006--A nurse from Mankato, Minn., Dawn Carson, won $10,000, courtesy of an online sweepstakes that took place during U.S. Bank's "How many stars does your bank have" branding campaign that launched in early April. Carson received her $10,000 prize during a celebration event at the U.S. Bank branch, located at 312 Raintree Road in Mankato, on Thursday, June 15.

U.S. Bank promoted the new campaign with the online sweepstakes, the "How Many Stars Trivia Challenge" on www.usbank.com that awarded a $50 Visa gift card to 10 winners daily and entered the participants in a sweepstakes for $10,000. Carson was one of more than 86,000 people from the United States who entered the sweepstakes.

"I found out about the sweepstakes from the U.S. Bank ads on television," stated Carson. "I also received an e-mail from U.S. Bank and clicked on the link to the sweepstakes entry form. It was very easy to enter, and I didn't think twice about it afterwards. Somebody always wins, but never me! I am very happy to win and the money comes at a good time."

Carson said she has been a U.S. Bank customer for 13 years, since she was a student at Minnesota State University-Mankato. "U.S. Bank has convenient options for banking, which is nice," said Carson.

"U.S. Bank is very happy for Dawn, and we're thrilled that a customer in Mankato won," said Todd Loosbrock, market president for U.S. Bank in Mankato. "U.S. Bank has been a committed member of Mankato community since 1868. When something wonderful like this happens to one of your customers, you can't be anything but very happy for her."

U.S. Bank, home of the Five Star Service Guarantee, began a new branding campaign aimed at attracting new customers by challenging them to think about the service they receive from their current bank and asking, "How many stars does your bank have?" The campaign coincided with the 10-year anniversary of the company's exclusive Five Star Service Guarantee and kicked off a celebration of its own stars - the nearly 50,000 employees who deliver great service to U.S. Bank customers day after day.

The television spots centered around the theme that customers should expect five star service from their bank. The commercials take a light-hearted look at situations where service at other banks is anything but five star. Each spot ends with the reminder that U.S. Bank provides fast decisions, great products and personal service with Five Star Service Guaranteed. The television spots are airing on 292 stations in 24 states.

U.S. Bancorp (NYSE: USB), with assets of $210 billion, is the 6th largest financial holding company in the United States. The company operates 2,430 banking offices and 4,941 ATMs, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp is the parent company of U.S. Bank. Visit U.S. Bancorp on the web at www.usbank.com.

Amy Frantti, 612-303-0733


"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.

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