MINNEAPOLIS & SIDNEY, Neb.--(BUSINESS WIRE)--June 5, 2006--U.S.
Bank and Cabela's have partnered to introduce the Cabela's Visa Check
Card, issued by U.S. Bank. The card rewards cardholders with Cabela's
Check Card Points for signature (non-PIN) purchases made with the card
at Cabela's or any other merchant that accepts Visa debit. These
points are then redeemable for Cabela's Gift Cards.
The card, which depicts a float plane resting on a lake nestled
among the mountains, gives loyal Cabela's catalog subscribers a new
way to show their pride in the great outdoors, while also rewarding
them for making signature purchases with the Cabela's Check Card on
"U.S. Bank is one of few financial institutions that continues to
partner with outstanding organizations like Cabela's to offer great
check card reward programs in a way that demonstrates the customer's
affinity to the organization," said John Owens, senior vice president
of debit products at U.S. Bank.
Cabela's Check Card Points are earned on all signature purchases.
Cardholders earn one point for every $2 spent at Cabela's stores,
online or by phone using the Cabela's Visa Check Card. Cardholders
also earn one point for every $3 spent at other merchant locations.
Customers receive a $10 Cabela's gift card for every 1,000 points.
"This program will complement, not replace, our Cabela's Club Visa
program, which has been an incredible success," said Ralph Castner,
Cabela's chief financial officer. "Many Cabela's customers don't use
credit cards, or prefer to use a check card instead of credit cards
for some types of purchases, and this will allow them to earn free
Cabela's gear. It is also exciting that the reward structure for this
Check Card is "best of class" in comparison to other check card
"U.S. Bank and the Cabela's organization have a long-standing
relationship, which we hold in very high regard. This is one reason
why we are thrilled to extend our service and rewards to all Cabela's
customers with the Cabela's Visa Check Card," said Steve SaLoutos,
senior vice president of consumer products at U.S. Bank.
Card information is available at any Cabela's or U.S. Bank
location today, and will be promoted in Cabela's catalogs as well as
online in July. The card is connected to a U.S. Bank checking account,
which can be opened in person at any U.S. Bank branch, by phone at
1-800-USBANKS or online at www.usbank.com.
Cabela's Incorporated, headquartered in Sidney, Nebraska, is the
world's largest direct marketer, and a leading specialty retailer, of
hunting, fishing, camping and related outdoor merchandise. Since the
Company's founding in 1961, Cabela's(R) has grown to become one of the
most well-known outdoor recreation brands in the world, and has long
been recognized as the World's Foremost Outfitter(R). Through Cabela's
well-established direct business and its growing number of destination
retail stores, it offers a wide and distinctive selection of
high-quality outdoor products at competitive prices while providing
superior customer service. Cabela's also issues the Cabela's Club(R)
VISA credit card, which serves as its primary customer loyalty rewards
U.S. Bancorp (NYSE:USB), with assets of $210 billion, parent
company of U.S. Bank, is the 6th largest financial holding company in
the United States. The company operates 2,430 banking offices and
4,941 ATMs, and provides a comprehensive line of banking, brokerage,
insurance, investment, mortgage, trust and payment services products
to consumers, businesses and institutions. Visit U.S. Bancorp on the
web at www.usbank.com.
CONTACT: U.S. Bank
Teri Charest, 612-303-0732
Joe Arterburn, 308-255-1204
SOURCE: U.S. Bank