CHEYENNE, Wyo. & MINNEAPOLIS--(BUSINESS WIRE)--May 17, 2006--U.S.
Bank and Sierra Trading Post, a direct marketer offering name brands
at 35 to 70 percent off, have partnered to offer customers the Sierra
Trading Post Rewards Visa Platinum Card, with which they can earn
points toward Sierra Trading Post Rewards Gift Cards.
Sierra Trading Post Rewards Visa Platinum Cardmembers earn three
Specialty Rewards points for every $1 spent in net purchases from
Sierra Trading Post catalogs, retail outlets and online at
www.SierraTradingPost.com. They also earn one point for every $1 spent
in net purchases where ever Visa is accepted.
Cardmembers will automatically receive a $25 Sierra Trading Post
Rewards Gift Card for every 2,500 points earned. Plus, new Cardmembers
will receive a 1,000-point bonus when they make their first purchase.
Sierra Trading Post Rewards Gift Cards are redeemable towards
merchandise, clothing and more at Sierra Trading Post and
"We're excited to have a vibrant and popular partner such as
Sierra Trading Post," said Rob Morris, senior vice president of
co-branded cards at U.S. Bank. "We're confident that our program will
be rewarding to our customers and theirs."
"We have a long-standing affiliation with U.S. Bank, and this
partnership promises to strengthen that relationship, as well as build
stronger ties with our valued customers," said Gary Imig, executive
vice president of Sierra Trading Post.
Sierra Trading Post was founded in 1986 in Reno, Nev. The company
purchases name-brand overstocks and closeouts and passes the savings
on to its customers who appreciate the values on dress, casual and
outdoor clothing, footwear, home furnishings, accessories, and gear.
Today, the company has three retail stores in Reno, Nev., Cheyenne and
Cody, Wyo., with a fourth store coming soon to Boise, Idaho, and two
customer service call centers in Cheyenne and Cody. Their corporate
facilities in Cheyenne, Wyo., total about 500,000 square feet with 60
acres for future expansion. Sierra Trading Post employs more than 700
people and has more than two million active customers. For more
information, visit www.SierraTradingPost.com.
U.S. Bancorp (NYSE: USB), with assets of $210 billion, is the 6th
largest financial holding company in the United States. The company
operates 2,430 banking offices and 4,941 ATMs, and provides a
comprehensive line of banking, brokerage, insurance, investment,
mortgage, trust and payment services products to consumers, businesses
and institutions. U.S. Bancorp is the parent company of U.S. Bank.
Visit U.S. Bancorp on the web at www.usbank.com.
CONTACT: U.S. Bank
Teri Charest, 612-303-0732
Sierra Trading Post
Chari Larue, 307-775-8020
SOURCE: U.S. Bank