MINNEAPOLIS & COLORADO SPRINGS, Colo., Dec 01, 2005 (BUSINESS WIRE) -- Professional Bull Riders (PBR), Inc., has landed a new
source of "bucks" with the PBR Visa(R) card from U.S. Bank. The card
allows PBR fans to show their enthusiasm for the sport of bull riding
and to carry the PBR experience with them wherever they go.
"The PBR's new relationship with U.S. Bank offers fans a great
credit product from one of the leading financial institutions in the
United States," said Sean Gleason, chief operating officer of the PBR.
"It's a great way to put the PBR brand on display and show support for
the organization."
Cardholders may choose from four explosive card designs depicting
bull riders, bulls, the PBR logo or an exclusive design for TeamPBR
members. The PBR cards feature no annual fee and a choice of exciting
rewards including cash back with Cash Rewards or points redeemable for
merchandise, travel, gift certificates or PBR merchandise and tickets
with the Select Rewards option.
"The PBR represents a source of great pride for its fans and we're
thrilled to be able to support their passion for bull riding with a
card that gives cardholders their choice of rewards," said Tanya
Turner, senior vice president of affinity products at U.S. Bank. "We
look forward to building and continuing a great relationship with PBR
and its fans worldwide."
Headquartered in Colorado Springs, Colo., the PBR has over 600
athletes competing in more than 100 PBR sanctioned competitions. PBR
ranks among the most prolific sports on air, with over 500 hours of
prime time programming annually and more than 100 million viewers who
tune in each year to the PBR on NBC, the Outdoor Life Network and
internationally. PBR also attracts over one million attendees to live
events each year including the marquee Built Ford Tough Series
presented by Wrangler, the U.S. Smokeless Tobacco Company Challenger
Tour, and the Enterprise Tour, and the Discovery Tour designed
specifically for entry level contestants. The PBR's founding members
and governing board of directors comprises celebrated bull riders of
the past and present who have developed bull riding into a stand alone
sport which is experiencing unprecedented growth in global popularity.
To learn more about the new PBR card or to receive an application
visit www.pbrnow.com.
U.S. Bancorp (NYSE:USB), with $207 billion in assets, is the 6th
largest financial holding company in the United States. The company
operates 2,411 banking offices and 4,999 ATMs in 24 states, and
provides a comprehensive line of banking, brokerage, insurance,
investment, mortgage, trust and payment services products to
consumers, businesses and institutions. U.S. Bancorp is home of the
Five Star Service Guarantee in which the company pays customers if
certain key banking benefits and services are not met. U.S. Bancorp is
the parent company of U.S. Bank. Visit U.S. Bancorp on the web at
www.usbank.com.
SOURCE: U.S. Bank
U.S. Bank
Teri Charest, 612-303-0732
OR
Professional Bull Riders
Denise Abbott, 719-471-3008 x3144
