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Professional Bull Riders Find New Source of ''Bucks'' Through New Credit Card from U.S. Bank

MINNEAPOLIS & COLORADO SPRINGS, Colo., Dec 01, 2005 (BUSINESS WIRE) -- Professional Bull Riders (PBR), Inc., has landed a new source of "bucks" with the PBR Visa(R) card from U.S. Bank. The card allows PBR fans to show their enthusiasm for the sport of bull riding and to carry the PBR experience with them wherever they go.

"The PBR's new relationship with U.S. Bank offers fans a great credit product from one of the leading financial institutions in the United States," said Sean Gleason, chief operating officer of the PBR. "It's a great way to put the PBR brand on display and show support for the organization."

Cardholders may choose from four explosive card designs depicting bull riders, bulls, the PBR logo or an exclusive design for TeamPBR members. The PBR cards feature no annual fee and a choice of exciting rewards including cash back with Cash Rewards or points redeemable for merchandise, travel, gift certificates or PBR merchandise and tickets with the Select Rewards option.

"The PBR represents a source of great pride for its fans and we're thrilled to be able to support their passion for bull riding with a card that gives cardholders their choice of rewards," said Tanya Turner, senior vice president of affinity products at U.S. Bank. "We look forward to building and continuing a great relationship with PBR and its fans worldwide."

Headquartered in Colorado Springs, Colo., the PBR has over 600 athletes competing in more than 100 PBR sanctioned competitions. PBR ranks among the most prolific sports on air, with over 500 hours of prime time programming annually and more than 100 million viewers who tune in each year to the PBR on NBC, the Outdoor Life Network and internationally. PBR also attracts over one million attendees to live events each year including the marquee Built Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco Company Challenger Tour, and the Enterprise Tour, and the Discovery Tour designed specifically for entry level contestants. The PBR's founding members and governing board of directors comprises celebrated bull riders of the past and present who have developed bull riding into a stand alone sport which is experiencing unprecedented growth in global popularity.

To learn more about the new PBR card or to receive an application visit www.pbrnow.com.

U.S. Bancorp (NYSE:USB), with $207 billion in assets, is the 6th largest financial holding company in the United States. The company operates 2,411 banking offices and 4,999 ATMs in 24 states, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp is home of the Five Star Service Guarantee in which the company pays customers if certain key banking benefits and services are not met. U.S. Bancorp is the parent company of U.S. Bank. Visit U.S. Bancorp on the web at www.usbank.com.

SOURCE: U.S. Bank

U.S. Bank
Teri Charest, 612-303-0732
OR
Professional Bull Riders
Denise Abbott, 719-471-3008 x3144

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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