MINNEAPOLIS & BALTIMORE, Sep 12, 2005 (BUSINESS WIRE) -- The more than 180,000 men and women, who enjoy playing,
coaching and watching the game of lacrosse now have a new way to
support and promote their sport with the US Lacrosse Visa(R) Platinum
Card from U.S. Bank (NYSE:USB). The card generates revenue to US
Lacrosse each time a new card is activated and repeatedly thereafter
each time the card is used for everyday purchases.
"We're thrilled to be a part of one of the fastest growing sports
in the country," said Tanya Turner, senior vice president of affinity
products at U.S. Bank. "The value of sports in our lives is
tremendous, particularly when it comes to growing healthy kids, which
is why we are proud to embrace and support the members and fans of US
Cardholders will have access to three different U.S. Bank credit
card products, including a card that provides cash back on purchases
and another that earns reward points that can be redeemed for gift
certificates, merchandise and nearly any reward the cardholder chooses
with the Name Your Own Reward option.
There are three card images to choose from, including "The Sport
of Lacrosse," featuring a famous bronze lacrosse statue at the
National Hall of Fame, a second celebrating "The Women's Game,"
featuring a photo of the women's national team lacrosse equipment and
a third honoring "The Men's Game," with a picture of the men's
national team lacrosse equipment.
"There's no question that our sport has gained momentum and that
US Lacrosse is well-poised to welcome new participants both on and off
the field," said Steve Stenersen, executive director of USL. "We look
forward to welcoming the support that is generated through this
creative outlet where everyday purchases can support the passion of
our game. This is yet another way for lacrosse enthusiasts to support
the US Lacrosse theme of 'One for all.'"
US Lacrosse was founded on Jan. 1, 1998, as the national governing
body of men's and women's lacrosse. The mission of US Lacrosse is to
ensure a unified and responsive organization that develops and
promotes the sport by providing services to its members and programs
to inspire participation, while preserving the integrity of the game.
It envisions a future which offers people everywhere the opportunity
to discover, learn, participate in, enjoy, and ultimately embrace the
shared passion of the lacrosse experience. Visit US Lacrosse at
U.S. Bancorp (NYSE:USB), with $204 billion in assets, is the 6th
largest financial holding company in the United States. The company
operates 2,383 banking offices and 4,877 ATMs in 24 states, and
provides a comprehensive line of banking, brokerage, insurance,
investment, mortgage, trust and payment services products to
consumers, businesses and institutions. U.S. Bancorp is home of the
Five Star Service Guarantee in which the company pays customers if
certain key banking benefits and services are not met. U.S. Bancorp is
the parent company of U.S. Bank. Visit U.S. Bancorp on the web at
SOURCE: U.S. Bank
Teri Charest, 612-303-0732
Glen Schorr, 410-235-6882