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Lacrosse Enthusiasts Pocket New Source of Support with Affinity Credit Card From U.S. Bank

MINNEAPOLIS & BALTIMORE, Sep 12, 2005 (BUSINESS WIRE) -- The more than 180,000 men and women, who enjoy playing, coaching and watching the game of lacrosse now have a new way to support and promote their sport with the US Lacrosse Visa(R) Platinum Card from U.S. Bank (NYSE:USB). The card generates revenue to US Lacrosse each time a new card is activated and repeatedly thereafter each time the card is used for everyday purchases.

"We're thrilled to be a part of one of the fastest growing sports in the country," said Tanya Turner, senior vice president of affinity products at U.S. Bank. "The value of sports in our lives is tremendous, particularly when it comes to growing healthy kids, which is why we are proud to embrace and support the members and fans of US Lacrosse."

Cardholders will have access to three different U.S. Bank credit card products, including a card that provides cash back on purchases and another that earns reward points that can be redeemed for gift certificates, merchandise and nearly any reward the cardholder chooses with the Name Your Own Reward option.

There are three card images to choose from, including "The Sport of Lacrosse," featuring a famous bronze lacrosse statue at the National Hall of Fame, a second celebrating "The Women's Game," featuring a photo of the women's national team lacrosse equipment and a third honoring "The Men's Game," with a picture of the men's national team lacrosse equipment.

"There's no question that our sport has gained momentum and that US Lacrosse is well-poised to welcome new participants both on and off the field," said Steve Stenersen, executive director of USL. "We look forward to welcoming the support that is generated through this creative outlet where everyday purchases can support the passion of our game. This is yet another way for lacrosse enthusiasts to support the US Lacrosse theme of 'One for all.'"

US Lacrosse was founded on Jan. 1, 1998, as the national governing body of men's and women's lacrosse. The mission of US Lacrosse is to ensure a unified and responsive organization that develops and promotes the sport by providing services to its members and programs to inspire participation, while preserving the integrity of the game. It envisions a future which offers people everywhere the opportunity to discover, learn, participate in, enjoy, and ultimately embrace the shared passion of the lacrosse experience. Visit US Lacrosse at uslacrosse.org.

U.S. Bancorp (NYSE:USB), with $204 billion in assets, is the 6th largest financial holding company in the United States. The company operates 2,383 banking offices and 4,877 ATMs in 24 states, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp is home of the Five Star Service Guarantee in which the company pays customers if certain key banking benefits and services are not met. U.S. Bancorp is the parent company of U.S. Bank. Visit U.S. Bancorp on the web at usbank.com.

SOURCE: U.S. Bank

U.S. Bank
Teri Charest, 612-303-0732
OR
US Lacrosse
Glen Schorr, 410-235-6882

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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