MINNEAPOLIS--(BUSINESS WIRE)--July 18, 2005--U.S. Bank (NYSE:USB)
has introduced enhancements to its exclusive Checking That Pays reward
program allowing customers the opportunity to contribute to a
nonprofit organization by making check card purchases and giving
customers who select the Cash Bonus reward the ability to redeem their
cash whenever they choose.
U.S. Bank has been rewarding customers for non-PIN purchases made
with their U.S. Bank Visa(R) Check Cards for several years. The
program was improved in 2002 and transformed into what customers know
today as U.S. Bank Checking That Pays. Checking customers choose a
check card reward from the following categories: cash, travel,
merchandise and contributions to a nonprofit organization.
Customers who choose the new U.S. Bank Affiliation Visa Check Card
designate their earned rewards to go to one of the non-profit
organizations that are affiliated with U.S. Bank including college
alumni associations and hobbies or special interest groups. Current
options include Moose, Yellowstone Park Foundation, Pheasants Forever
and the University of Wisconsin-Eau Claire Alumni Association. An
initial contribution of $10 will be given to the organization when the
card is first used for a non-PIN purchase. More organizations will be
added to the program in coming months.
Also new for 2005, customers who choose the Cash Bonus Visa Check
Card are now able to redeem their cash whenever they choose. The
reward is available after a minimum of $5 has been earned and may be
redeemed in $5 increments through U.S. Bank Internet Banking at
usbank.com or by calling U.S. Bank 24 Hour Banking at 1-800-USBANKS.
Other check cards that continue to reward Checking That Pays
customers include the: WorldPerks(R) Visa Check Card, WorldPerks Visa
Gold Check Card, U.S. Bank Check Card with Visa Extras and the
Harley-Davidson(R) Visa Check Card. More than 2.5 million customers
earn rewards through the U.S. Bank Checking That Pays program.
U.S. Bank is a subsidiary of U.S. Bancorp (NYSE:USB). With $198
billion in assets, U.S. Bancorp is the 6th largest financial holding
company in the United States. The company operates 2,377 banking
offices and 4,654 ATMs in 24 states, and provides a comprehensive line
of banking, brokerage, insurance, investment, mortgage, trust and
payment services products to consumers, businesses and institutions.
U.S. Bancorp is home of the Five Star Service Guarantee in which the
company pays customers if certain key banking benefits and services
are not met. Visit U.S. Bancorp on the web at usbank.com.
CONTACT: U.S. Bank, Minneapolis
Teri Charest, 612-303-0732
SOURCE: U.S. Bank