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Fishing Fans Demonstrate Support for Their Sport With the FLW Outdoors Visa(R) Platinum Card From U.S. Bank

MINNEAPOLIS--(BUSINESS WIRE)--July 6, 2005--FLW Outdoors has partnered with U.S. Bank to offer fishing enthusiasts the FLW Outdoors Visa(R) Platinum Card, a customized credit card specifically designed for the 55 million anglers in America.

The FLW Outdoors Visa Platinum Card depicts pro angler Kelly Jordon hoisting one of his winning bass from the Wal-Mart FLW Tour's season-opening event on Lake Okeechobee. Card holders enjoy great benefits such as no annual fee and a special introductory interest rates, while showing their support for the sport of competitive angling.

Those who apply by July 31, 2005 will receive a $15 credit on their first purchase by August 31, 2005. Additional rewards, such as discounts on merchandise, and other great offers will be available in the near future.

U.S. Bank has been a proud sponsor of FLW Outdoors for seven years and is the exclusive banking partner of the largest and most competitive tournament fishing organization in the United States. U.S. Bank offers all of its account holders custom-designed FLW Outdoors checks and checkbook cover, as well as other free products and services. They also present all tournament winners with a jumbo-sized U.S. Bank prize check to triumphantly hoist above their heads. Visit usbank.com/flwoutdoors for more information.

Named after the legendary founder of Ranger Boats, Forrest L. Wood, FLW Outdoors administers the Wal-Mart FLW Tour and seven other national tournament circuits offering a combined $30 million in awards through 214 events in 2005. The 27-year-old organization is the purveyor of America's largest and most prestigious fishing tournaments. Wal-Mart and many of America's most respected companies support FLW Outdoors and its tournament trails. Wal-Mart has been the title sponsor of FLW Outdoors since 1997. For more information about FLW Outdoors, visit FLWOutdoors.com or call (270) 252-1000.

U.S. Bank is a subsidiary of U.S. Bancorp (NYSE:USB). With $198 billion in assets, U.S. Bancorp is the 6th largest financial holding company in the United States. The company operates 2,377 banking offices and 4,654 ATMs in 24 states, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp is home of the Five Star Service Guarantee in which the company pays customers if certain key banking benefits and services are not met. Visit U.S. Bancorp on the web at usbank.com.

CONTACT: U.S. Bank
Teri Charest, 612-303-0732
or
FLW Outdoors
Trisha Blake, 612-337-1899

SOURCE: U.S. Bank

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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