LOS ANGELES (June 15, 2005) - The Coast Soccer League (CSL) has named U.S. Bank as the "Official Financial Services Institution of the Coast Soccer League." U.S. Bank and CSL have worked together closely to design programs, products and services that will benefit the CSL, its member clubs and CSL families across southern California.
"This partnership reinforces U.S. Bank's long tradition of supporting organizations and activities that encourage healthy, active lifestyles and CSL's position as a nationwide leader in competitive youth soccer reflects that," said Darrell Brown, senior vice president and regional manager for U.S. Bank in southern California. "CSL is a progressive, growing organization and we are excited to work with them to provide customized financial solutions delivered with U.S. Bank's Five Star Service Guarantee. Our investment in CSL illustrates U.S. Bank's dedication to southern California, its communities and the families that live, work and play here."
U.S. Bank's support will allow CSL to develop programs to aid clubs in locating and developing field space in their local areas, help clubs attain non-profit 501©(3) status, and create a fund to assist CSL teams traveling to Regional and National Competitions. In addition, CSL-specific US Bank products and services are being developed to benefit all CSL Teams, Clubs and Leagues. CSL organizations and families will be able to use the resources of US Bank to address their financial needs and help them to reach their financial goals.
"U.S. Bank has been extremely proactive in working to build their relationship with CSL. They are committed to being a true partner to CSL, the clubs who play in our competitions, and the extraordinarily committed families and players of southern California," said Gary Sparks, chairman of CSL's Premier division. "Everyone involved in CSL, at all levels, can look forward to products and services from U.S. Bank that will benefit them directly. We are proud to add U.S. Bank as partner and friend of soccer in southern California."
CSL is a state, regional and national leader in the competitive youth soccer landscape. With more than 170 clubs and 2,100 teams covering the 330 miles from San Luis Obispo to the U.S.-Mexico border, CSL has drawn praise from soccer organizations both inside and outside the United States. In particular, CSL has focused on club and player development, corporate partnerships that provide direct benefits to CSL members, and the use of technology to organize programs and promote CSL players.
This ground-up philosophy has resulted in several programs that set new standards for league organization and player development in the United States. These include CSL Premier, an application-only league for top teams at U-16, U17 and U-19 and the Premier Development Program (PDP), an innovative player identification and development project that pairs Southern California's top players with high-level coaches from U.S. colleges, Major League Soccer and international clubs including Sao Paulo (Brazil) and Chelsea (England).
U.S. Bank and its legacy companies have served southern California for more than 100 years with a wide array of banking services in southern California. U.S. Bank has more than 300 branch offices in California with over 100 branches in the counties of Los Angeles, Orange, Riverside, San Bernardino, San Diego and Ventura.
U.S. Bank is a subsidiary of U.S. Bancorp (NYSE: USB). With $198 billion in assets, U.S. Bancorp is the 6th largest financial holding company in the United States. The company operates 2,377 banking offices and 4,654 ATMs in 24 states, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp is home of the Five Star Service Guarantee in which the company pays customers if certain key banking benefits and services are not met. Visit U.S. Bancorp on the web at usbank.com.
U.S. Bank Media Relations