MINNEAPOLIS & BOSTON--(BUSINESS WIRE)--Feb. 28, 2005--Boston
University (BU) has created a new affinity credit card partnership
with U.S. Bank that generates donations to BU each time a new card is
activated and again each and every time that card is used.
"The new Boston University credit card from U.S. Bank gives alumni
another way to support their alma mater simply by using the card to
pay for everyday purchases," said Meg Goldberg Umlas, executive
director of alumni relations at BU. "The new Boston University card
rewards users with points, low rates and assorted perks. Plus, it's
the only credit card that will help fund alumni, student and athletic
programs. It's a must have for the University's alumni, parents and
friends who number nearly 300,000."
Alumni will have access to a variety of credit cards offered
through this U.S. Bank partnership, including one that earns reward
points that can be redeemed for gift certificates, merchandise, cash
and travel rewards. The partnership improves BU's ability to offer
alumni high-quality affinity credit products and demonstrates U.S.
Bank's commitment to support BU as a key corporate partner for many
"The goal of the affinity business program at U.S. Bank is to
provide a creative tool that supports the long-term development of
campus initiatives and programs," said Tanya Turner, senior vice
president of affinity products at U.S. Bank. "It is our pleasure to
provide valuable card products and services to the Boston University
community in support of its mission and we look forward to the many
opportunities that will surface as a result of this program."
Boston University is the fourth-largest independent university in
the United States, with an enrollment of more than 29,000 students in
its 17 schools and colleges. The university offers an exceptional
grounding in the liberal arts, a broad range of programs in the arts,
sciences, engineering, and professional areas, and state-of-the-art
facilities for research and teaching."
U.S. Bancorp (NYSE:USB), with assets of $195 billion, is the 6th
largest financial services holding company in the United States. The
company operates 2,370 banking offices and 4,620 ATMs, and provides a
comprehensive line of banking, brokerage, insurance, investment,
mortgage, trust and payment services products to consumers, businesses
and institutions. U.S. Bancorp is home of the Five Star Service
Guarantee which assures customers of certain key banking benefits and
services or customers will be paid for their inconvenience. U.S.
Bancorp is the parent company of U.S. Bank. Visit U.S. Bancorp on the
web at usbank.com.
SOURCE: U.S. Bank