MINNEAPOLIS, Feb 10, 2005 (BUSINESS WIRE) -- U.S. Bank has
enhanced banking for seniors with a new checking account specifically
designed to meet the financial needs of people over age 55. U.S. Bank
Silver Elite Checking offers more free services and discounted rates
on products that tend to be of greatest interest to seniors.
"Silver Elite Checking is based completely on what seniors told us
they wanted in a checking account," said Steve SaLoutos, senior vice
president of consumer products and services at U.S. Bank. "We
conducted extensive research and found seniors are very interested in
savings products such as CDs and money market accounts, so we offer
them very competitive rates on both. They gravitate toward no fee
products, so we're giving them an account that is free of maintenance
fees. They care about investments, so we're offering financial
seminars that are tailored to their interests. So it's no exaggeration
to say that Silver Elite was truly built for our senior customers by
our senior customers."
U.S. Bank Silver Elite Checking requires no monthly maintenance
fee, nor does it require direct deposit or automatic payment to a home
equity loan or line of credit, which is sometimes required to waive
the monthly maintenance fee on other accounts. Additionally, Silver
Elite Checking is an interest bearing account that includes free U.S.
Bank logo style checks or 50 percent off the cost of other styles of
checks and free ATM transactions including those at non-U.S. Bank ATMs
(excluding the fee other banks may assess for using their ATM). Silver
Elite customers also enjoy free Internet banking, Internet bill pay,
statements with check images and online access to check images at
usbank.com. U.S. Bank also offers Silver Elite customers preferred
rates on a new retirement money market account and CDs.
Consumers interested in learning more about Silver Elite Checking
should visit usbank.com, call 1-800-USBANKS or visit any U.S. Bank
U.S. Bancorp (NYSE:USB), with assets of $195 billion, is the 6th
largest financial services holding company in the United States. The
company operates 2,370 banking offices and 4,620 ATMs, and provides a
comprehensive line of banking, brokerage, insurance, investment,
mortgage, trust and payment services products to consumers, businesses
and institutions. U.S. Bancorp is home of the Five Star Service
Guarantee which assures customers of certain key banking benefits and
services or customers will be paid for their inconvenience. U.S.
Bancorp is the parent company of U.S. Bank. Visit U.S. Bancorp on the
web at usbank.com.
SOURCE: U.S. Bank
U.S. Bank Media Relations