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U.S. Bank is First Bank to Open at Las Americas on U.S.-Mexico Border

SAN YSIDRO, Calif.--(BUSINESS WIRE)--Jan. 20, 2005--U.S. Bancorp (NYSE:USB)

Members of the international border community at San Ysidro, Calif. will celebrate the opening of the first bank at Las Americas with a ribbon cutting ceremony at the new U.S. Bank office on 4249 Camino De La Plaza, Thursday, Jan. 27 at 10 a.m.

Myra Payabyab-Coloma is the newly named manager of the U.S. Bank branch at Las Americas, and Jason Wells is the assistant branch manager. The branch will be open seven-days-a-week and offers a special merchant center within the shops that allows business customers to make deposits and make change without leaving the mall. All employees are bilingual and from the San Ysidro area, so they understand the unique environment of doing business on an international border.

Payabyab-Coloma brings more than 14 years of banking experience to the position. She comes to U.S. Bank from Bank of America. Wells comes to U.S. Bank from the Greater San Diego Chamber of Commerce, where he managed corporate relations. They collaborate closely with Lilia Mojica, who leads a U.S. Bank office in San Diego and has been involved in the San Ysidro community for many years, most actively since U.S. Bank broke ground for the new branch at Las Americas.

"The Shops at Las Americas is a hotbed of commercial activity for the millions who come to the United States for shopping and other services. Our arrival at Las Americas is an important step in our corporation's commitment to be a trusted, respected and resourceful financial partner for Hispanic businesses and families," said Carl Koenig, district manager of U.S. Bank in San Diego.

Dignitaries in attendance will include: Luis Cabrera, General Consul of Mexico in San Diego; Mike McCulloch, San Ysidro captain of police; Manuel Paul, assistant superintendent of San Ysidro schools; Alejandra Mier y Teran, director of the Otay Chamber of Commerce; Israel Adato, director of the San Ysidro Chamber of Commerce and Paola Hernandez, president of the San Diego Hispanic Chamber of Commerce. Jonathan Martinez from the San Ysidro border patrol and Roberto de la Madrid, former governor of Baja California will also be on hand, as well as Andrea Skorepa, director of Casa Familiar in San Ysidro and Mike Liberatore, new general manager of Las Americas. A representative from the office of Congressman Bob Filner will also attend.

U.S. Bank has consistently been at the forefront of American financial institutions that provide valuable and relevant services to Hispanic customers. In June of 2004, U.S. Bank co-hosted a historic meeting of leaders from top banks in the United States and Mexican President Vicente Fox. U.S. Bank described to President Fox the wide array of work that had been done to facilitate greater banking access to Hispanics, and new services such as U.S. Bank Secure Money Transfer for money remittances to Mexico.

U.S. Bancorp (NYSE:USB), with $195 billion in assets, is the 6th largest financial services holding company in the United States. The company operates 2,370 banking offices and 4,620 ATMs in 24 states, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp is home of the Five Star Service Guarantee in which the company pays customers if certain key banking benefits and services are not met. U.S. Bancorp is the parent company of U.S. Bank. Visit U.S. Bancorp on the web at www.usbank.com.


    CONTACT: U.S Bank Media Relations
             Teri Charest, 612-303-0732
             teri.charest@usbank.com

    SOURCE: U.S Bank
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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