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U.S. Bank Celebrates The Family Business in 2005 Tournament of Roses Parade

PASADENA, Calif., Dec 31, 2004 (BUSINESS WIRE) -- HAPPY NEW YEAR

U.S. Bank will celebrate "The Family Business" with a float in the 2005 Tournament of Roses Parade on Jan. 1, 2005 in Pasadena, Calif.

"The Family Business" will be the sixth float and the fourteenth entrant in this year's parade. It is a 50-foot long floral produce truck depicting a family business that was established in 1863, the same year that U.S. Bank was founded. It is the largest, self-propelled float in the parade this year and one of the largest that has ever graced the streets of Pasadena in this historic and beloved Tournament of Roses event.

In the spirit of the float's theme, U.S. Bank recognized hundreds of family owned business customers. Two of those companies, the Farber Corporation of Columbus, Ohio and the Yoshida Group of Portland, Ore., won the U.S. Bank Family Owned Business Award and will be in attendance at the Rose Parade and Rose Bowl.

This is the second consecutive year that U.S. Bank has sponsored a float in the Rose Parade. In 2004, U.S. Bank had the longest float in the parade. U.S. Bank also opened its first branch office in Pasadena in 2004 as part of an effort to expand and grow its presence in California.

With the observance of the New Year, U.S. Bank is mindful of recent devastating events in South Asia and has established the Tsunami Relief Fund. Donations can be made in person at any of the 2,346 U.S. Bank branches or by calling 1-800-USBANKS. In just the first two days, U.S. Bank sites have collected more than $100,000, which will go to the American Red Cross International Response Fund.

U.S. Bancorp (NYSE:USB), with $193 billion in assets, is the 6th largest financial services holding company in the United States. The company operates 2,346 banking offices and 4,621 ATMs in 24 states, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp is home of the Five Star Service Guarantee in which the company pays customers if certain key banking benefits and services are not met. U.S. Bancorp is the parent company of U.S. Bank. Visit U.S. Bancorp on the web at usbank.com.

MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4791936

SOURCE: U.S. Bank

U.S. Bank
Steve Dale, 612-303-0784
steve.dale@usbank.com
Teri Charest, 612-303-0732
teri.charest@usbank.com
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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