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U.S. Bank and bcgi Partner to Sell Prepaid Wireless Minutes at Nearly 4,000 U.S. Bank ATMS

Using bcgi Wireless Wallet(R), U.S. Bank ATM Locations Let Mobile Phone Users Top Up Prepaid Accounts

MINNEAPOLIS, Minn. and WOBURN, Mass., November 15, 2004 – U.S. Bank, one of the top banks in the nation and the third largest ATM operator in the United States, has teamed with Boston Communications Group Inc. (NASDAQ:BCGI), a leader in transaction processing solutions for real-time wireless subscriber management, to provide bcgi Wireless Wallet at U.S. Bank ATMs throughout the country. The first major bank in the nation to offer prepaid top-up through its ATMs, U.S. Bank will be supporting the nation's major wireless prepaid service offerings. bcgi Wireless Wallet is currently available at nearly 4,000 U.S. Bank ATMs in 24 states.

"With more than 15 million prepaid cell phone users nationwide, we are certain that this service will be a welcome enhancement. Now they can get minutes in seconds with a check card from most issuers," said Patty Henneke, vice president of U.S. Bank ATM Banking. "It's a creative way to be of even greater service to our customers or anyone who uses our ATMs. As the bank that makes service its priority, that's important."

Unlike the traditional recharge process that requires customers to visit a retail store, buy a scratch card and then redeem it, bcgi Wireless Wallet enables subscribers to conveniently "top up" day or night, whenever they are near a U.S. Bank ATM. The process is as easy as withdrawing cash - subscribers simply use their debit card as the source of funds, provide the mobile number to identify the prepaid account to be recharged and select the amount of their choice.

The funds are made available in the subscriber's wireless account for immediate use or are delivered as a prepaid PIN for later redemption, depending on the wireless provider. The ATM prints a receipt with a record of the transaction and pertinent subscriber information. The service is not limited to U.S. Bank customers and is available to most individuals who wish to top-up their prepaid wireless account using their debit card. The minutes cost the same as if they were purchased at retail or direct from the carrier.

By uniting U.S. Bank with mobile operators, bcgi Wireless Wallet enables all parties to offer enhanced services designed to strengthen customer relationships, increase ATM traffic and encourage more frequent wireless top-up purchases. According to Boston-based research firm The Yankee Group, by the end of 2007, prepaid and hybrid-prepaid plans will account for more than 25 percent of all wireless subscribers in the United States. Expanded recharge locations are a necessity for carriers looking to attract and retain those subscribers.

"The ever-increasing number of prepaid wireless subscribers creates a growing need for additional recharge locations," said James Anderson, vice president of bcgi Payment Services. "Enabled by bcgi ATM Recharge, Wireless Wallet is a win-win for all parties - subscribers are able to recharge their account at convenient self-serve locations, participating carriers benefit from the security of a card-present transaction conducted at the ATM, and U.S. Bank offers their customers a valuable service to enhance customer satisfaction and create new revenue streams."

The transactions will be routed using ACI Worldwide's BASE24(R)-bcgi interface which provides financial institutions with a high-performance, fault-tolerant solution for delivering wireless recharge services through ATMs, kiosks and self-service devices. ACI Worldwide is a leading international provider of enterprise e-payment solutions. (Please see related announcement, "ACI Worldwide Teams with Boston Communications Group to Enable Prepaid Wireless Account Recharge at ATMs Nationwide," November 17, 2003.)

About U.S. Bancorp

U.S. Bancorp (NYSE:USB), with $193 billion in assets, is the 6th largest financial services holding company in the United States. The company operates 2,346 banking offices and 4,621 ATMs in 24 states, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp is home of the Five Star Service Guarantee in which the company pays customers if certain key banking benefits and services are not met. U.S. Bancorp is the parent company of U.S. Bank. Visit U.S. Bancorp on the web at usbank.com.

About Boston Communications Group, Inc.

Boston Communications Group, Inc. (NASDAQ:BCGI), an S&P Small Cap 600 Index company and Russell 2000 Index company, is a leader in transaction processing solutions for real-time wireless subscriber management, payment services, billing and customer care. Through these solutions, bcgi delivers prepaid and postpaid billing, wireless account recharge and mobile commerce. Founded in 1988, bcgi provides solutions to wireless operators worldwide through a combination of its industry-leading, proprietary software applications, world-class infrastructure and data centers, expertise in telecommunications platform integration, and flexible implementation models. Please visit the bcgi Web site at http://www.bcgi.net Please visit www.wirelesswallet.net for information about the availability of prepaid wireless top-up via the ATM.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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