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Create Pheasant Habitat with New Pheasants Forever Credit Card -- New U.S. Bank Credit Card Partnership Lucrative for Pheasants

ST. PAUL, Minn.--(BUSINESS WIRE)--Oct. 20, 2004--Pheasants Forever (PF) has created a new affinity credit card partnership with U.S. Bank. Through the partnership, U.S. Bank will be making a donation to PF each time a new card is activated, and again each and every time that card is used. U.S. Bank has also joined PF as a major sponsor of Pheasant Fest 2005 to be held in Omaha, Nebraska this January.

"The new Pheasant Forever credit card from U.S. Bank should be all pheasant hunters' primary credit card," says Howard Vincent, PF's president and CEO. "Not only is this new PF card great on its own merits of reward points, APR, and assorted perks, but it's the only credit card that will help put pheasant habitat on the ground. This is a great card for anyone and a must for the 2.5 million pheasant hunters across the country." The new cards are available through the PF website at www.pheasantsforever.org.

U.S. Bank will be offering PF members a variety of new credit card products. One of these new products will be a credit card that earns reward points, which can be redeemed for gift certificates, merchandise, cash and travel rewards. Not only does this partnership improve PF's ability to offer members high-quality affinity credit products, but U.S. Bank has also stepped forward in a big financial way as a key corporate partner for the long haul.

"U.S. Bank is excited to partner with Pheasants Forever," explains Tanya Turner, senior vice president of affinity products at U.S. Bank. "U.S. Bank is committed to the excellent conservation work of Pheasants Forever, and we look forward to the opportunities that exist by bringing together the expertise of our two organizations. It is our pleasure to provide valuable card products and services to PF members in support of their mission."

"There is no doubt we've improved our ability to deliver habitat to the ground through this new partnership with U.S. Bank," adds Vincent. "U.S. Bank believes in our mission and they've stepped forward in a big way. In return, I would ask all PF members to consider U.S. Bank's new line of Pheasants Forever credit cards as their new card option - the pheasants will benefit."

Pheasants Forever is a non-profit conservation organization dedicated to the protection and enhancement of pheasant and other wildlife populations in North America through habitat improvement, land management, public awareness, and education. Such efforts benefit landowners and wildlife alike. Pheasants Forever has more than 108,000 members in over 600 local chapters across the continent.

For more information about Pheasants Forever, check out www.pheasantsforever.org


    CONTACT: Pheasants Forever
             Bob St.Pierre, 877-773-2070
             or
             U.S. Bank
             Teri Charest, 612-303-0732

    SOURCE: U.S. Bank
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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