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ATA Airlines Partners with U.S. Bank to Launch the ATA Visa(R) Card

ATA's Visa Credit Card Helps Provide Customers Honestly Easier Travel Awards

INDIANAPOLIS, Aug. 31 /PRNewswire-FirstCall/ -- ATA Airlines, Inc., (Nasdaq: ATAH), the nation's 10th largest passenger carrier, today announced it is partnering with U.S. Bank(R), the 6th largest financial services holding company, to introduce the ATA Platinum and Business Visa(R) cards. The ATA Visa cards provide customers the ability to earn ATA Travel Awards while also offering all the benefits of a Visa credit card issued by one of the country's leading banks.

(Logo: http://www.newscom.com/cgi-bin/prnh/20030929/ATAHLOGO-a )

With the ATA Visa card*, members will earn 3,300 points upon making their first purchase. Cardmembers can then earn one point for every $3 in purchases and there is no limit on the number of points accrued. The Travel Awards program gives cardmembers the opportunity to begin earning free** travel with as few as 3,000 points for a continental U.S. roundtrip companion ticket and only 6,000 points for a continental U.S. roundtrip ticket.

"The ATA Visa card makes it easy for customers to earn free** ATA Travel Awards faster, enabling cardmembers to earn points for their everyday purchases," said John Happ, ATA's Senior Vice President of Marketing and Sales. "The card is the latest example of how ATA is offering new ways to reward our most valuable travelers."

The card is issued by U.S. Bank and, as a result, comes with an extensive benefit package. Some benefits include the following:

* Start with 3,300 bonus points - more than enough for a free** companion ticket

* Earn points for everyday purchases

* Earn unlimited points

* Visa Platinum benefits including Auto Rental Collision Damage Waiver, Travel & Emergency Assistance, etc.

"We are very excited about our new partnership with ATA Airlines and are pleased to announce enhanced loyalty opportunities to ATA's Travel Awards members through the ATA Visa card program," said Robert Morris, Senior Vice President of Retail Payment Solutions at U.S. Bank.

For information on the ATA Visa card, please visit http://myatavisa.com/ata14 or call 1-877-ATA-VISA (1-877-282-8472) ext. 6001.

ATA continues to offer new products and services for both the business and leisure travelers. ATA also recently announced expanded flight schedules, the introduction of system-wide Business Class Service to cost-conscious business travelers and enhancements to its popular ATA Travel Awards program, including the launch of ATA Elite travel status for frequent flyers.

About ATA Airlines, Inc.

Now in its 31st year of operation, ATA (Nasdaq: ATAH) is the nation's 10th largest passenger carrier (based on revenue passenger miles) and one of the nation's largest low-fare carriers. ATA has one of the youngest, most fuel- efficient fleets among the major carriers, featuring the new Boeing 737-800 and 757-300 aircraft. The airline operates significant scheduled service from Chicago-Midway, Hawaii, Indianapolis, New York and San Francisco to over 40 business and vacation destinations. Stock of parent company, ATA Holdings Corp., is traded on the Nasdaq Stock Exchange. For more information, visit the web site http://www.ata.com .

About U.S. Bancorp

U.S. Bancorp (NYSE: USB), with assets of $190 billion, is the 6th largest financial services holding company in the United States. The company operates 2,315 banking offices and 4,565 ATMs, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp is home of the Five Star Service Guarantee which assures customers of certain key banking benefits and services or customers will be paid for their inconvenience. U.S. Bancorp is the parent company of U.S. Bank. Visit U.S. Bancorp on the web at http://usbank.com .

*For complete details on card benefits and this special offer, go to http://myatavisa.com/ata14 .

The creditor and issuer of the ATA Visa card is U.S. Bank National Association ND.

**Applicable fees and taxes apply.

SOURCE  ATA Airlines, Inc.; U.S. Bancorp
    -0-                             08/31/2004
    /CONTACT:  Laura Novak, +1-212-885-0331, laura.novak@hillandknowlton.com ,
or Lindsay Burns, +1-212-885-0510, lindsay.burns@hillandknowlton.com , both of
Hill & Knowlton/
    /Photo:  NewsCom:  http://www.newscom.com/cgi-bin/prnh/20030929/ATAHLOGO-a
              AP Archive:  http://photoarchive.ap.org
              PRN Photo Desk, photodesk@prnewswire.com/
    /Web site:  http://www.ata.com
                http://myatavisa.com/ata14
                http://usbank.com /
    (ATAH USB)

CO:  ATA Airlines, Inc.; U.S. Bancorp
ST:  Indiana
IN:  AIR TRA FIN
SU:  JVN PDT

KN-TM 
-- DETU027 --
9935 08/31/2004 17:32 EDT http://www.prnewswire.com
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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