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U.S. Bank Kicks-Off New Year at SDSU with New Branch and Back to School Week Activities

SAN DIEGO--(BUSINESS WIRE)--Aug. 24, 2004--U.S. Bancorp (NYSE:USB)

U.S. Bank support of San Diego State University is bigger and better than ever in 2004, most visibly with the opening of a new U.S. Bank branch office at West Commons. A ribbon cutting ceremony will mark the opening on Thursday, Aug. 26 at 1 p.m.

The celebration will continue as activities begin surrounding the start of the 2004-05 academic year. U.S. Bank will provide water to students as they arrive and move in to their new housing on Aug. 27.

U.S. Bank backs the SDSUcard, which is the official identification for more than 40,000 students, faculty and staff. The multi-purpose card provides, among other things, access to any U.S. Bank ATM for those who have a U.S. Bank account. U.S. Bank volunteers will be opening accounts outside of the SDSUcard office through Sept. 2 as students are getting their cards. U.S. Bank is also home to Aztec Checking and anyone who opens an account at the U.S. Bank table outside the card office will receive free Aztec checks and a U.S. Bank/SDSU t-shirt.

Tony Gwynn, famed San Diego Padres baseball player and now coach of SDSU Aztec baseball, will sign autographs on Sept. 2 at 2 p.m. and give away tickets to the Sept. 4 Aztec football opener and Sky Show. The Sky Show, considered San Diego's premier fireworks display, will take place at Qualcomm Stadium after the game. Tickets to the game and Sky Show are free to students who stop by the branch to pick them up during move-in week and the first week of classes (through Sept. 2). U.S. Bank is once again proud to sponsor Aztec football, basketball and baseball for 2004-05.

U.S. Bank will also offer special promotions in the branch Sept. 7 through Sept. 10, including a prize wheel, refreshments, giveaways and a chance to win a 90-second ATM cash grab. Two winners will have 90 seconds to withdraw as much cash as they can from the U.S. Bank ATM. Those who open an account during Sept. 7-10 will receive a $10 SDSU Bookstore Gift Card.

"The activities surrounding our new branch opening and welcoming of the new academic year complement an already strong relationship between U.S. Bank and SDSU. It's a relationship we are honored to be a part of and excited to support in every way possible," said Robert Armstrong, market president of U.S. Bank in San Diego.

U.S. Bank is part of U.S. Bancorp (NYSE: USB). With $190 billion in assets, U.S. Bancorp is the 6th largest financial services holding company in the United States. The company operates 2,315 banking offices and 4,565 ATMs in 24 states, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp is home of the Five Star Service Guarantee in which the company pays customers if certain key banking benefits and services are not met. Visit U.S. Bancorp on the web at www.usbank.com.


    CONTACT: U.S. Bank
             Teri Charest, 612-303-0732
             or
             SDSU
             Jack Beresford, 619-594-2448

    SOURCE: U.S. Bank
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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