MINNEAPOLIS & CHICAGO--(BUSINESS WIRE)--July 19, 2004--U.S. Bank
Recreation Finance has signed an agreement with FreedomRoads L.L.C. to
be one of its preferred lenders. FreedomRoads, formerly Holiday
Holdings, is the largest RV retailer in the United States, operating
44 locations in 18 states.
Customers of FreedomRoads dealers will have access to wide variety
of financing plans through U.S. Bank because of its preferred lender
status. The financing is also backed with the exclusive U.S. Bank Five
Star Service Guarantee, which means that U.S. Bank will pay the
customer if it fails to deliver on certain guaranteed service
"Service is a priority at U.S. Bank, so much so that we back it
with a guarantee if we fail to deliver," said Sean Torrence, vice
president and regional sales manger of U.S. Bank Recreation Finance.
"Our goal is to bring customers the highest level of service that they
expect from a financial institution and we are excited to bring that
service attitude to FreedomRoads dealers and their customers. We are
constantly looking for ways to assist our clients with their retail
financing needs. Both our standard and custom plans will provide value
and satisfaction to FreedomRoads as they offer programs to their
"Competitive lending programs are integral to the success of the
RV dealership in today's competitive marketplace. We have chosen to
align our company with the people at U.S. Bank because of their
leadership in the RV industry and dedication to customer service. This
partnership enables FreedomRoads to provide our customers with a
competitively priced, quality finance experience," said Marcus
Lemonis, chairman and chief executive officer of FreedomRoads, L.L.C.
FreedomRoads is a national network of RV dealerships that have
united to benefit customers, associates, suppliers and the RV
industry. FreedomRoads operates as a multi-store retail chain engaged
in the retail sale, finance and service of recreational vehicles.
FreedomRoads is the largest RV retailer in the United States,
operating 44 locations in Ala., Calif., Colo., Fla., Ill., Ind., N.H.,
N.J., N.M., N.Y., N.C., Ohio, Pa., S.C., Tenn., Texas, Utah and Wash.
FreedomRoads stocks more than $250 million in new and used inventory
representing more than 18 brands. Each of its 44 locations provide a
comprehensive service and parts departments for their customers'
convenience during family travels. Visit FreedomRoads on the web at
U.S. Bank is a part of U.S. Bancorp (NYSE: USB). With assets of
$192 billion, U.S. Bancorp is the 6th largest financial services
holding company in the United States. The company operates 2,275
banking offices and 4,472 ATMs in 24 states and provides a
comprehensive line of banking, brokerage, insurance, investment,
mortgage, trust and payment services products to consumers, businesses
and institutions. U.S. Bancorp is home of the Five Star Service
Guarantee which assures customers of certain key banking benefits and
services or customers will be paid for their inconvenience. Visit U.S.
Bancorp on the web at www.usbank.com.
CONTACT: U.S. Bank
Teri Charest, 612-303-0732
SOURCE: U.S. Bancorp