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U.S. Bank to Sponsor La Casa de Esperanza Fiesta June 18-20 in Waukesha

WAUKESHA, Wis.--(BUSINESS WIRE)--June 14, 2004--U.S. Bank will be a key sponsor of La Casa de Esperanza Fiesta in Waukesha. The 24th Annual Fiesta Waukesha runs June 18 through June 20 at Frame Park (Moreland Boulevard & Highway 164). The Fiesta will run 4:00 to 11:00 p.m. on Friday, noon to 11:00 p.m. on Saturday, and noon to 10:00 p.m. on Sunday. More than 20,000 people are anticipated to attend this event, and U.S. Bank will have its Spanish-speaking bankers staff a booth to offer information specifically designed for the Hispanic community.

Proceeds from this fiesta will benefit the children and youth programs at La Casa, the only minority organization in Waukesha County. U.S. Bank funds will be used to support the College Bound Program, a six-week program for at-risk youth in which they explore higher education opportunities.

U.S. Bank was one of the first financial institutions in America to accept the Matricula Consular as a form of identification when opening an account. Many U.S. Bank locations have bilingual signage, brochures and other material to make the banking experience more inviting to customers who prefer to do business in Spanish. U.S. Bank offers a Spanish-language Web site at usbank.com/espanol with information on core banking products and services for individuals and small businesses, complete with a branch locator that identifies where to find Spanish-speaking U.S. Bank tellers and bankers. U.S. Bank also offers Secure Money Transfer, an ATM card-based international money transfer service specially designed to send money to Mexico. A mortgage program called American Dream is available, as well as a special small business loan program called Capital! that was launched in conjunction with the Hispanic Chamber of Commerce of Wisconsin.

U.S. Bank is a subsidiary of U.S. Bancorp. With assets in excess of $192 billion, it is the 7th largest financial services holding company in the United States. The Minneapolis-based company operates 2,275 banking offices and 4,472 ATMs, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp delivers quality customer service, articulated by its Five Star Service Guarantee, or it pays customers for their inconvenience. U.S. Bancorp is the parent company of U.S. Bank. Visit U.S. Bancorp on the web at usbank.com.


    CONTACT: U.S. Bank
             Lisa H. Clark, 608-877-7517

    SOURCE: U.S. Bank
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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