COLUMBUS, Ohio--(BUSINESS WIRE)--May 24, 2004--It's going to be
the experience of a lifetime for Wally Neidenthal of Gahanna, Ohio.
Simply by using his U.S. Bank Visa(R) card, Neidenthal won Visa's
Ultimate NASCAR(R) Experience promotion.
When he made a purchase using his U.S. Bank Visa card, he was
automatically entered into Visa's Ultimate NASCAR(R) Experience
sweepstakes. Now, he and his family will experience VIP access to the
Coca-Cola 600, a NASCAR(R) Nextel Cup Series race on Sunday, May 30 at
Lowe's Motor Speedway in Charlotte, N.C.
The comprehensive prize package includes round-trip air travel to
the race, plush trackside accommodations aboard the Visa luxury motor
coach on the infield, and an official team uniform to wear on race
day. Additionally, he will receive special access at the race,
including a behind-the-scenes look at life and action inside the
garage and along pit row, an invitation to attend the official
pre-race driver's meeting, and a "hot lap" around the track with a
NASCAR superstar - Rusty Wallace or Kurt Busch. As part of the
promotion, Neidenthal could also receive a $10,000 Visa gift card and
get to celebrate with Wallace or Busch if one of them wins the race
Neidenthal, 57, is a native of Columbus and a long-time member of
the downtown Columbus business community. He earned his undergraduate
and law degrees from The Ohio State University and is an attorney with
Luper, Neidenthal and Logan (LNL) in the LeVeque Tower in downtown
Columbus. Joining him on the trip will be his wife of 31 years, Betsy,
who is a realtor with Coldwell Banker in Columbus, their daughter,
Sara, who works in Chicago, and a long-time family friend, Neil Sima.
Neidenthal and his wife have attended races through the years at
the Mid Ohio Race Track and the Indy 500, though they have never been
to a NASCAR event nor have they had a racing experience like this
before. "My wife and I have been reading up on NASCAR and learning the
latest in racing from my motor head friends," Neidenthal said. "We're
quickly becoming NASCAR fans and will certainly be cheering for Rusty
Wallace and Kurt Busch."
"The Visa Ultimate NASCAR Experience promotion gives us at U.S.
Bank a chance to link to the most loyal fans in America," said Dave
Sceva, market president for U.S. Bank in Columbus, who also happens to
be a die-hard NASCAR enthusiast with his own racing team, Ward Sceva
Team 51 Racing. "We're thrilled for Wally and his family and hope all
of our Visa cardholders keep using their card throughout the year for
a chance to win this sweepstakes in the future."
When cardholders use their Visa card to make a purchase from
February 1 through November 30, 2004, they are automatically entered
in Visa's Ultimate NASCAR(R) Experience sweepstakes. No purchase or
obligation is necessary to enter or win. A total of ten prize packages
will be awarded over the duration of the 2004 NASCAR(R) season as part
of the promotion. For additional information, including consumer
sweepstakes official rules, visit www.visa.com/nascar.
"Visa and U.S. Bank wanted to give cardholders the opportunity to
win an experience like no other this year, and to be able to share it
with friends or family," said Bob Pifke, senior vice president,
Marketing Services, Visa U.S.A. "Visa's Ultimate NASCAR(R) Experience
promotion offers cardholders a once-in-a-lifetime chance to experience
the high-octane excitement of NASCAR(R) and the chance to win $10,000
if Rusty or Kurt win the NASCAR Nextel Cup Series race during their
Visa is the world's leading payment brand and largest consumer
payment system, enabling banks to provide their consumer and merchant
customers with a wide variety of payment alternatives. Nearly 21,000
financial institutions worldwide rely on Visa's processing system,
VisaNet, to facilitate $2.5 trillion in annual transaction volume with
virtually 100 percent reliability. Consumers in more than 150
countries carry more than one billion Visa-branded cards, accepted at
millions of locations worldwide. Within the U.S., nearly 14,000
financial institutions issue 396 million Visa cards, accounting for
more than $1 trillion in annual transaction volume. Visa offers a
trusted, reliable and convenient way to access and mobilize financial
resources - anytime, anywhere, anyway. For more information about
Visa, please visit www.visa.com.
About U.S. Bancorp
U.S. Bancorp (NYSE:USB), with assets of $192 billion, is the 7th
largest financial services holding company in the United States. The
company operates 2,275 banking offices and 4,472 ATMs in 24 states and
provides a comprehensive line of banking, brokerage, insurance,
investment, mortgage, trust and payment services products to
consumers, businesses and institutions. U.S. Bancorp is home of the
Five Star Service Guarantee which assures customers of certain key
banking benefits and services or customers will be paid for their
inconvenience. U.S. Bancorp is the parent company of U.S. Bank. Visit
U.S. Bancorp on the web at www.usbank.com.
Media note: Dave Sceva, U.S. Bank market president for Columbus
and racing enthusiast, will give the Neidenthals an official send-off
Wednesday, May 26 at 3 p.m. at the U.S. Bank branch located at 175
South Third in downtown Columbus.
CONTACT: U.S. Bank
Teri Charest, 612-303-0732
Cecilia Lauerman, 650-432-2755
SOURCE: U.S. Bancorp